Production type: original production
Objective: Acquisition campaign for message encryption system and "view once" functionality. Launch in several different countries in EU.
Creative win: 3D and visual tricks to explain a complex technology in real life, catching the viewer's attention from the first seconds.
Production type: Original content production
Objective: share the FreePrints offer in a way that will appeal to females less than 40 years old and young mothers.
Creative win: we also produced a custom track that remixed their jingle into something danceable and catchy, in line with TikTok best practices.
Goal :
Production type: original content production.
Objective: Conversion (acquisition). Create ads that will appeal to young men and speak on the functionalities of the game.
Creative win: creative real life video tricks mixed with game-UI focused videos that engage in a playful way with audience.
Production type: remixed content from existing assets.
Objective: activations through stories, feed content and banners
Creative win: Motion design only (credit card being almost the only asset available)
+48% CTR
+32% Leads generated
(-16% cost per lead)
+0,21pts Conversions
Production type: remixed from existing assets.
Objective: activations through stories and feed content.
Creative win: 3 concepts, 5 languages. 1 motion design video made from scratch, 1 optimised from brand's video and one made only from motion design and stock videos.
Production type: Original content production
Objective: Promote the game on TikTok in a way that speaks to the audience.
Creative win: bring the game into life in a way that is surprising yet natural to the platform.
Production type: original content production.
Objective: Conversion. King needed to explore fresher ways to acquire new players v. traditional gaming ads.
Creative win: After a creative exploration we identified 3 creators and produced these videos from scratch.
TikTok France
TikTok France
Boulanger
Create bespoke content
about in-store sales.
M&S UK - FROM TVC TO MOBILE FIRST ADS
OBJECTIVE
Surfline_x_The_Source.
By fredfarrugia
Surfline_x_The_Source.
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