Production type: original production

 

Objective: Acquisition campaign for message encryption system and "view once" functionality. Launch in several different countries in EU.

 

Creative win: 3D and visual tricks to explain a complex technology in real life, catching the viewer's attention from the first seconds.

 

 

 

 

 

 

Production type: Original content production

 

Objective: share the FreePrints offer in a way that will appeal to females less than 40 years old and young mothers.

 

Creative win: we also produced a custom track that remixed their jingle into something danceable and catchy, in line with TikTok best practices.

 

Goal : 

 

Production type: original content production.

 

Objective: Conversion (acquisition). Create ads that will appeal to young men and speak on the functionalities of the game.

 

Creative win: creative real life video tricks mixed with game-UI focused videos that engage in a playful way with audience. 

 

 

 

 

Production type: remixed content from existing assets. 

 

Objective: activations through stories, feed content and banners

 

Creative win: Motion design only (credit card being almost the only asset available)

 

 

 

+48% CTR

 

+32% Leads generated

(-16% cost per lead)

 

+0,21pts Conversions

 

Production type: remixed from existing assets. 

 

Objective: activations through stories and feed content.

 

Creative win: 3 concepts, 5 languages. 1 motion design video made from scratch, 1 optimised from brand's video and one made only from motion design and stock videos.

 

 

Production type: Original content production

 

Objective: Promote the game on TikTok in a way that speaks to the audience.

 

Creative win: bring the game into life in a way that is surprising yet natural to the platform.

 

 

Production type: original content production.

 

Objective: Conversion. King needed to explore fresher ways to acquire new players v. traditional gaming ads.

 

Creative win: After a creative exploration we identified 3 creators and produced these videos from scratch.

 

 

 

 

 

TikTok France

TikTok France

Boulanger

Create bespoke content

about in-store sales.

M&S UK - FROM TVC TO MOBILE FIRST ADS

OBJECTIVE