CREATIVE DIVERSITY
NATIVE STORYTELLING
TRENDS BOUNCING
"WOW" CONTENT
A dedicated team of 5 ppl to manage the TikTok account as a true media
A daily activity (30-45 videos produced per month) with a constant "ping-pong" with the client
Lots of content available, but we need to find "spot-on" ideas to use that existing content
4,6M
Followers
5M
NATIVE STORYTELLING
TRENDS BOUCING
WOW CONTENT
#1 A mix of trends bouncing, in-house production and WOW content.
#2 A dedicated open channel with 20 "young people" to pre-test our ideas in minutes.
SEVERAL CAMPAIGNS ALREADY PRODUCED FOR THE TIKTOK BRAND
OBJECTIVE
Create TikTok first content during Euro 2020 and promote their FFF range.
STRATEGY
Creation of a series of viral contents with collaborators and influencers. Content pushed as an Infeed ad.
+ 10k followers + 100k likes
+ 1,8M views
CONTEXT
Castorama wanted to create its own TikTok account. We produced original content for the launch with the help of employees and influencer Steph Aria.
Entre 800k et
5,1M de vues
+ 31k fans
+31,6k abonnés
+300k likes
10 MASTERS ADS, MIXING 3D AND REAL-LIFE SHOOTING
SCALE AND RESTRAINT TIME-TO-MARKET
SET UP MINI CONTENT FACTORIES
RAPIDILY TEST AND IDEA, THEN SCALE IT.
In that case : 6 product animations shot during the same session by a content creator from The Source.
Turnaround time : 10 days.
OUR 3D EXPERTISE
3D EXPERT
WE CAN MAKE YOUR PRODUCT SHINE
STOP MOTION & ILLUSTRATION
IN STORE SHOOT
MOTION EXPERTISE
MOTION DESIGN DIVERSITY
MOTION DESIGN DIVERSITY
Conforama_x_The_Source.
By fredfarrugia
