For the reveal of FUT 23 rating tpo PSG players, The Source produced a concept with a real lie detector to know, amongst other fun questions, if players truly thought about their ratings.

+50M

cumulated

views on 

TikTok

500k

organic views

on YouTube

100%

positive sentiment

on the campaign

The Source produces content all year long for EA Sports, to promote various activations with players & influencers, for all social networks.

LUXE  EXPERTISE   SOCIAL VIDEOS

NATIVE STORYTELLING

TRENDS BOUNCING

"WOW" CONTENT

A dedicated team of 5 ppl to manage the TikTok account as a true media

A daily activity (30-45 videos produced per month) with a constant "ping-pong" with the client

Lots of content available, but we need to find "spot-on" ideas to use that existing content

We also recently started to work with NETFLIX on their YouTube Channel,

after re-working their editorial strategy, from covering launch events to managing lives, reacting to trends, creating series mash-ups, etc.

+33%

views in

4 months

x8

views

on Shorts

+30%

impressions

for POSTS

Puma_x_The_Source.

By fredfarrugia

Puma_x_The_Source.

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