For the reveal of FUT 23 rating tpo PSG players, The Source produced a concept with a real lie detector to know, amongst other fun questions, if players truly thought about their ratings.
+50M
cumulated
views on
TikTok
500k
organic views
on YouTube
100%
positive sentiment
on the campaign
The Source produces content all year long for EA Sports, to promote various activations with players & influencers, for all social networks.
LUXE EXPERTISE SOCIAL VIDEOS
NATIVE STORYTELLING
TRENDS BOUNCING
"WOW" CONTENT
A dedicated team of 5 ppl to manage the TikTok account as a true media
A daily activity (30-45 videos produced per month) with a constant "ping-pong" with the client
Lots of content available, but we need to find "spot-on" ideas to use that existing content
We also recently started to work with NETFLIX on their YouTube Channel,
after re-working their editorial strategy, from covering launch events to managing lives, reacting to trends, creating series mash-ups, etc.
+33%
views in
4 months
x8
views
on Shorts
+30%
impressions
for POSTS