Production type: original content production.

 

Objective: Consideration. TotallyMoney needed to explore new types of content.

 

Creative win: Knocking on the phone screen, the actress engages directly with the viewer in real life.

 

 

 

 

 

Production type: original content production.

 

Objective: engage audiences and convey trust for viewers.

 

Creative win: surprise and interact with audience in an unexpected way.

 

 

 

 

Production type: original production.

 

Objective: Conversion

 

Creative win: engaging testimonial, mobile native.

 

 

 

Production type: remix of brand elements  + original content shoot.

 

Objective: Conversions, ROAS

 

Creative win: testimonials with visual tricks to interact with the viewer

 

 

 

 

-30%

COST PER LEAD (MOTION)

-15%

COST PER LEAD (LIVE)

Production type: remixed content from existing assets. 

 

Objective: activations through stories, feed content and banners

 

Creative win: Motion design only (credit card being almost the only asset available)

 

 

 

+48% CTR

 

+32% Leads generated

(-16% cost per lead)

 

+0,21pts Conversions

 

Production type: remixed from existing assets. 

 

Objective: activations through stories and feed content.

 

Creative win: 3 concepts, 5 languages. 1 motion design video made from scratch, 1 optimised from brand's video and one made only from motion design and stock videos.

 

 

Production type: remixed content from existing assets. 

 

Objective: Campaign "hell of Habito" featuring the nightmarish pain and stress of getting a mortgage without Habito. 

 

Creative win: Based on 5 TVCs, we re-created short ads for IG story and feed formats. 

 

 

 

+7pts brand awareness

 

+13,1pts Ad recall