Production type: original content production.
Objective: Consideration. TotallyMoney needed to explore new types of content.
Creative win: Knocking on the phone screen, the actress engages directly with the viewer in real life.
Production type: original content production.
Objective: engage audiences and convey trust for viewers.
Creative win: surprise and interact with audience in an unexpected way.
Production type: original production.
Objective: Conversion
Creative win: engaging testimonial, mobile native.
Production type: remix of brand elements + original content shoot.
Objective: Conversions, ROAS
Creative win: testimonials with visual tricks to interact with the viewer
-30%
COST PER LEAD (MOTION)
-15%
COST PER LEAD (LIVE)
Production type: remixed content from existing assets.
Objective: activations through stories, feed content and banners
Creative win: Motion design only (credit card being almost the only asset available)
+48% CTR
+32% Leads generated
(-16% cost per lead)
+0,21pts Conversions
Production type: remixed from existing assets.
Objective: activations through stories and feed content.
Creative win: 3 concepts, 5 languages. 1 motion design video made from scratch, 1 optimised from brand's video and one made only from motion design and stock videos.
Production type: remixed content from existing assets.
Objective: Campaign "hell of Habito" featuring the nightmarish pain and stress of getting a mortgage without Habito.
Creative win: Based on 5 TVCs, we re-created short ads for IG story and feed formats.
+7pts brand awareness
+13,1pts Ad recall