Production type: original content production.

 

Objective: Conversion. King needed to explore fresher ways to acquire new players v. traditional gaming ads.

 

Creative win: After a creative exploration we identified 3 creators and produced these videos from scratch.

 

 

 

 

 

Production type: strategy and production of organic content for Netflix FR.

 

Objective: We are collaborating on the strategy and production of content all year long for Netflix FR.

 

Creative win:

- Creation of editorial line for the launch on TikTok

- Daily strategic collaboration

- Proposing creative ideas in-line with key trends and best practices

- Video production and localisation​

 

 

 

 

 

 

In one month, the account has made

6M views and won about

+145k followers

 

 

 

 

415 000 views

67 000 likes

342 000 views

61 000 likes

852 000 views

44 000 likes

Production type: original production

 

Objective: Acquisition campaign for message encryption system and "view once" functionality. Launch in several different countries in EU.

 

Creative win: 3D and visual tricks to explain a complex technology in real life, catching the viewer's attention from the first seconds.

 

 

 

 

 

 

Production type: original and remixed content production

 

Objective: organic content production to engage with the community.

 

Creative win: on-site original content shoot with creators. Transitions effects and visual tricks to generate engagement and curiosity.

 

Production type: original content production throughout the year.

 

Objective: Awareness/reach 

 

Creative win: Premium, playful, colourful and visually satisfying 3D, 2D and real life content that catches viewer's attention.

 

 

 

 

Production type: turning existing  video footage into social friendly story ads.

 

Objective: "Open at night" campaign & Xmas gifting campaign. 

 

Creative win: elegant yet modern creatives to appeal to younger target audience. 

 

 

 

Production type: turing existing  footage a TikTok set of ads.

 

Objective: Awareness & DR. production of assets for TikTok, IG & YT campaigns for the launch of new Black Opium line pillar. Mix of Branding and direct response ads. Total of 22 deliverables.

 

Creative win: highlight the ingredients in a unique way, add visual elements that look seamless in the creative and speak to TikTok audience.

Production type: remixed and original content. All year collab.

 

Objective: Conversions

 

Creative win: Infusing rhythm,  leveraging on USPs and clients reviews in a relatable way for the viewer.

 

 

 

 

+89%

Ad Recall (v. bench)

+1,8pts

Awareness

+4pts

Purchase intent

 

Production type: original content production.

 

Objective: Conversion (acquisition). Betclic wanted to refresh their ads on Snapchat, a huge recruitment channel for them.

 

Creative win: they wanted to feel more “real”, talk about true stories, people, emotions, and go far from the only “money topic”. A very agile, yet qualitative shooting, with several actors, to tell “little stories” through people’s phones.