Production type: original content production.
Objective: Conversion. King needed to explore fresher ways to acquire new players v. traditional gaming ads.
Creative win: After a creative exploration we identified 3 creators and produced these videos from scratch.
Production type: strategy and production of organic content for Netflix FR.
Objective: We are collaborating on the strategy and production of content all year long for Netflix FR.
Creative win:
- Creation of editorial line for the launch on TikTok
- Daily strategic collaboration
- Proposing creative ideas in-line with key trends and best practices
- Video production and localisation
In one month, the account has made
6M views and won about
+145k followers
415 000 views
67 000 likes
342 000 views
61 000 likes
852 000 views
44 000 likes
Production type: original production
Objective: Acquisition campaign for message encryption system and "view once" functionality. Launch in several different countries in EU.
Creative win: 3D and visual tricks to explain a complex technology in real life, catching the viewer's attention from the first seconds.
Production type: original and remixed content production
Objective: organic content production to engage with the community.
Creative win: on-site original content shoot with creators. Transitions effects and visual tricks to generate engagement and curiosity.
Production type: original content production throughout the year.
Objective: Awareness/reach
Creative win: Premium, playful, colourful and visually satisfying 3D, 2D and real life content that catches viewer's attention.
Production type: turning existing video footage into social friendly story ads.
Objective: "Open at night" campaign & Xmas gifting campaign.
Creative win: elegant yet modern creatives to appeal to younger target audience.
Production type: turing existing footage a TikTok set of ads.
Objective: Awareness & DR. production of assets for TikTok, IG & YT campaigns for the launch of new Black Opium line pillar. Mix of Branding and direct response ads. Total of 22 deliverables.
Creative win: highlight the ingredients in a unique way, add visual elements that look seamless in the creative and speak to TikTok audience.
Production type: remixed and original content. All year collab.
Objective: Conversions
Creative win: Infusing rhythm, leveraging on USPs and clients reviews in a relatable way for the viewer.
+89%
Ad Recall (v. bench)
+1,8pts
Awareness
+4pts
Purchase intent
Production type: original content production.
Objective: Conversion (acquisition). Betclic wanted to refresh their ads on Snapchat, a huge recruitment channel for them.
Creative win: they wanted to feel more “real”, talk about true stories, people, emotions, and go far from the only “money topic”. A very agile, yet qualitative shooting, with several actors, to tell “little stories” through people’s phones.