Production type: strategy and production of organic content for Netflix FR.

 

Objective: We are collaborating on the strategy and production of content all year long for Netflix FR.

 

Creative win:

- Creation of editorial line for the launch on TikTok

- Daily strategic collaboration

- Proposing creative ideas in-line with key trends and best practices

- Video production and localisation​

 

 

 

 

 

 

In one month, the account has made

6M views and won about

+145k followers

 

 

 

 

415 000 views

67 000 likes

342 000 views

61 000 likes

852 000 views

44 000 likes

Production type: Turning trailers into mobile-first ads. 

 

Objective: Movie launches campaigns. 

 

Creative win: re-think existing assets with a creative twist and play with the ad placements to engage with the audience and immerse into the movie.

 

 

 

Production type: original and remixed content production

 

Objective: organic content production to engage with the community.

 

Creative win: on-site original content shoot with creators. Transitions effects and visual tricks to generate engagement and curiosity.

 

Production type: creating new ads from existing assets, only from product pack shots.

 

Objective: Awareness on new product launch.

 

Creative win: tornado effect catching viewer's attention and revealing the new product.

 

 

Best campaign of the year (2019)

 

 

Production type: original content production throughout the year.

 

Objective: Awareness/reach 

 

Creative win: Premium, playful, colourful and visually satisfying 3D, 2D and real life content that catches viewer's attention.

 

 

 

 

Production type: original content production throughout the year.

 

Objective: Awareness/reach 

 

Creative win: Premium, playful, colourful and visually satisfying 3D and 2D content that catches viewer's attention.

 

 

 

 

Production type: original content.

 

Objective: Awareness campaign

 

Creative win: unexpected street encounter and 3D effect to catch viewer's attention.

 

 

 

 

Production type: original content and and remixed content from existing assets (statics and pack shots).

 

Objective: Awareness campaigns, key moments of the year

 

Creative win: the right balance of craft with the diversity of creative techniques, creating a conversation with the viewer. 

 

 

 

 

Production type: video from static DOOH .

 

Objective: CSR worldwide campaign.

 

Creative win: McCann produced their DOOH campaign with objects in 3D. The Source imagined its video  interpretation on social media.

 

 

 

 

Production type: remixed content from only product visual. 

 

Objective: Awareness campaign 

 

Creative win: elegant and short creatives to showcase the product line. 

 

 

Production type: turing existing  footage a TikTok set of ads.

 

Objective: Awareness & DR. production of assets for TikTok, IG & YT campaigns for the launch of new Black Opium line pillar. Mix of Branding and direct response ads. Total of 22 deliverables.

 

Creative win: highlight the ingredients in a unique way, add visual elements that look seamless in the creative and speak to TikTok audience.

Production type: original TikTok videos.

 

Objective: Awareness & consideration. Monthly production of organic content for TikTok. 5 to 6 videos produced in 1 day of shoot.

 

Creative win: showcase brand outfits in a very creative way that surprises the audience with video tricks, within TikTok's codes.

Production type: remixed and original content. All year collab.

 

Objective: Conversions

 

Creative win: Infusing rhythm,  leveraging on USPs and clients reviews in a relatable way for the viewer.

 

 

 

 

+89%

Ad Recall (v. bench)

+1,8pts

Awareness

+4pts

Purchase intent

 

Production type: original content production with creator. 

 

Objective: Conversion campaign on hi-tech product line.

 

Creative win: playing with visual tricks and special effects to engage and surprise the viewer.

 

 

 

 

Production type: remixed production from existing assets.

 

Objective: Conversion (acquisition). 

 

Creative win: creative exploration and iteration of different versions to engage sub-target audiences around their motivations: expertise, social, progression and escapism.

 

 

 

 

EXPERTISE

SOCIAL

PROGRESSION

ESCAPISM

Production type: original content shoot. 

 

Objective: Acquisition campaigns during lockdown.

 

Creative win: working with several different creators during the lockdown to inspire people to create on TikTok. Key topics: sport, leisure and "at home" entertainment.

 

 

Production type: original production

 

Objective: Acquisition campaign for message encryption system and "view once" functionality. Launch in several different countries in EU.

 

Creative win: 3D and visual tricks to explain a complex technology in real life, catching the viewer's attention from the first seconds.

 

 

 

 

 

 

Production type: original content production.

 

Objective: Conversion. King needed to explore fresher ways to acquire new players v. traditional gaming ads.

 

Creative win: After a creative exploration we identified 3 creators and produced these videos from scratch.

 

 

 

 

 

Production type: original content production.

 

Objective: Conversion (acquisition). Create ads that will appeal to young men and speak on the functionalities of the game.

 

Creative win: creative real life video tricks mixed with game-UI focused videos that engage in a playful way with audience.