Production type: strategy and production of organic content for Netflix FR.
Objective: We are collaborating on the strategy and production of content all year long for Netflix FR.
Creative win:
- Creation of editorial line for the launch on TikTok
- Daily strategic collaboration
- Proposing creative ideas in-line with key trends and best practices
- Video production and localisation
In one month, the account has made
6M views and won about
+145k followers
415 000 views
67 000 likes
342 000 views
61 000 likes
852 000 views
44 000 likes
Production type: Turning trailers into mobile-first ads.
Objective: Movie launches campaigns.
Creative win: re-think existing assets with a creative twist and play with the ad placements to engage with the audience and immerse into the movie.
Production type: original and remixed content production
Objective: organic content production to engage with the community.
Creative win: on-site original content shoot with creators. Transitions effects and visual tricks to generate engagement and curiosity.
Production type: creating new ads from existing assets, only from product pack shots.
Objective: Awareness on new product launch.
Creative win: tornado effect catching viewer's attention and revealing the new product.
Best campaign of the year (2019)
Production type: original content production throughout the year.
Objective: Awareness/reach
Creative win: Premium, playful, colourful and visually satisfying 3D, 2D and real life content that catches viewer's attention.
Production type: original content production throughout the year.
Objective: Awareness/reach
Creative win: Premium, playful, colourful and visually satisfying 3D and 2D content that catches viewer's attention.
Production type: original content.
Objective: Awareness campaign
Creative win: unexpected street encounter and 3D effect to catch viewer's attention.
Production type: original content and and remixed content from existing assets (statics and pack shots).
Objective: Awareness campaigns, key moments of the year
Creative win: the right balance of craft with the diversity of creative techniques, creating a conversation with the viewer.
Production type: video from static DOOH .
Objective: CSR worldwide campaign.
Creative win: McCann produced their DOOH campaign with objects in 3D. The Source imagined its video interpretation on social media.
Production type: remixed content from only product visual.
Objective: Awareness campaign
Creative win: elegant and short creatives to showcase the product line.
Production type: remixed content from images & pack shots.
Objective: Promotion of the new eyewear collection.
Creative win: mixing brand elements and product carousel for brandformance.
Production type: turing existing footage a TikTok set of ads.
Objective: Awareness & DR. production of assets for TikTok, IG & YT campaigns for the launch of new Black Opium line pillar. Mix of Branding and direct response ads. Total of 22 deliverables.
Creative win: highlight the ingredients in a unique way, add visual elements that look seamless in the creative and speak to TikTok audience.
Production type: original TikTok videos.
Objective: Awareness & consideration. Monthly production of organic content for TikTok. 5 to 6 videos produced in 1 day of shoot.
Creative win: showcase brand outfits in a very creative way that surprises the audience with video tricks, within TikTok's codes.
Production type: remixed and original content. All year collab.
Objective: Conversions
Creative win: Infusing rhythm, leveraging on USPs and clients reviews in a relatable way for the viewer.
+89%
Ad Recall (v. bench)
+1,8pts
Awareness
+4pts
Purchase intent
Production type: original content production with creator.
Objective: Conversion campaign on hi-tech product line.
Creative win: playing with visual tricks and special effects to engage and surprise the viewer.
Production type: remixed production from existing assets.
Objective: Conversion (acquisition).
Creative win: creative exploration and iteration of different versions to engage sub-target audiences around their motivations: expertise, social, progression and escapism.
EXPERTISE
SOCIAL
PROGRESSION
ESCAPISM
Production type: original content shoot.
Objective: Acquisition campaigns during lockdown.
Creative win: working with several different creators during the lockdown to inspire people to create on TikTok. Key topics: sport, leisure and "at home" entertainment.
Production type: original production
Objective: Acquisition campaign for message encryption system and "view once" functionality. Launch in several different countries in EU.
Creative win: 3D and visual tricks to explain a complex technology in real life, catching the viewer's attention from the first seconds.
Production type: original content production.
Objective: Conversion. King needed to explore fresher ways to acquire new players v. traditional gaming ads.
Creative win: After a creative exploration we identified 3 creators and produced these videos from scratch.
Production type: original content production.
Objective: Conversion (acquisition). Create ads that will appeal to young men and speak on the functionalities of the game.
Creative win: creative real life video tricks mixed with game-UI focused videos that engage in a playful way with audience.