Production type: original content shoot
Objective: Reach/awareness for the launch of the new flavour range.
Creative win: telling a story in a few seconds with this stop motion original creation embracing the brand's colours and codes.
Production type: original content production throughout the year.
Objective: Awareness/reach
Creative win: Premium, playful, colourful and visually satisfying 3D, 2D and real life content that catches viewer's attention.
Production type: original content.
Objective: Awareness campaign
Creative win: unexpected street encounter and 3D effect to catch viewer's attention.
Production type: original content shoot and animation of static images. Various projects throughout the year.
Objective: awareness, traffic on YT channel and key moment of the year.
Creative win:
Original productions using various techniques (stop motion, visual tricks, 3D,...)
Remixed content: animation of statics for organic purpose.
LAGUNITAS
CREATION OF ORIGINAL CONTENT WITH THE BOTTLE
Production type: turing existing footage a TikTok set of ads.
Objective: Awareness & DR. production of assets for TikTok, IG & YT campaigns for the launch of new Black Opium line pillar. Mix of Branding and direct response ads. Total of 22 deliverables.
Creative win: highlight the ingredients in a unique way, add visual elements that look seamless in the creative and speak to TikTok audience.
Production type: strategy and production of organic content for Netflix FR.
Objective: We are collaborating on the strategy and production of content all year long for Netflix FR.
Creative win:
- Creation of editorial line for the launch on TikTok
- Daily strategic collaboration
- Proposing creative ideas in-line with key trends and best practices
- Video production and localisation
In one month, the account has made
6M views and won about
+145k followers
415 000 views
67 000 likes
3.9 M views
541 000 likes
1.9 M views
145 000 likes
Production type: original production
Objective: Acquisition campaign for message encryption system and "view once" functionality. Launch in several different countries in EU.
Creative win: 3D and visual tricks to explain a complex technology in real life, catching the viewer's attention from the first seconds.
Production type: strategy and production of organic content for Savoie Mont Blanc
- Optimized assets
- New contents with creators
- Videos with influencers
Objective: Helping them grow on Tiktok with immersive contents
Creative win:
- Immersion in their daily life
- Discovery of new activities
- 1 meeting per month
In one month, the account has made
6M views and won about
+145k followers
Production type: Tiktok content
Objective: Collaboration with the social media team from Disney
Creative win:
- We train their teams to create immersive content for Tiktok
- We provide them a newsletter with Tiktok news and trends
- We create content for them and with them
Starbucks_x_The_Source.
By fredfarrugia
Starbucks_x_The_Source.
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