Production type: revamping of existing assets (TVC).

Objective: test creative adaptation on TikTok.

Creative win: fun, innovative and “gamified” ad based on soundtrack. Completely offbeat and TikTok-first video that reached the target audience and brought very good media performance.

Production type: original content, easily scalable, "content factory" style.

Objective: Communicate around time-limited promotions fast, without compromising on content quality.

Creative win: Playful and unexpected content, shoot all at once following the in-store promotional calendar. Mutualisation of production to save production costs and allow to produce more within a given buget.

Production type: revamping of existing assets.

Objective: Consideration and Conversion. Build new content for the campaign of the organic e-shop.

Creative win: efficient motion design that drives to action and speaks to target audience, from only product pack shots and brand graphic elements.

x2,2 ROAS (v. past year)

6 figures profit (v. past year)

Production type: Original production (stop motion).

Objective: communicate about in-store limited offers and seduce with highly engaging content.

Creative win: fun, cute and engaging social native content.

Production type: revamping of existing assets (TVC).

Objective: test creative adaptation on TikTok.

Creative win: fun, innovative and “gamified” ad based on soundtrack. Completely offbeat and TikTok-first video that reached the target audience and brought very good media performance.

Production type: original production.

Objective: RSE, communicate about services and brand commitments on more eco-friendly packaging.

Creative win: efficient, straight to the point and eye-pleasing.

Production type: original content, in-store shoot.

Objective: Promote "Nature & Découvertes" pop-up store.

Creative win: agile and cost-effective production for these social first assets shoot in half a day.

Production type: revamping of existing assets + AR filter original production.

Objective: Awareness, Consideration and Conversion. Launch of the new "Happy Galeries" campaign.

Creative win: playful, out of the box content, engaging with audience, at each step of the funnel.

+1,8M views

+10,1k followers

102,6k likes

Production type: original content, in-store shoot with staff and influencer.

Objective: create TikTok first content during the Euro Cup 2020 to push the national football team product range.

Creative win: viral content with gamification to engage with target audience. 6 content created: 2 with influencer and 4 with Intersport staff.

Production type: revamping of existing assets (TVC).

Objective: test creative adaptation on TikTok.

Creative win: fun, innovative and “gamified” ad based on soundtrack. Completely offbeat and TikTok-first video that reached the target audience and brought very good media performance.

Production type: original content, in-store shoot with staff and influencer.

Objective: create TikTok first content for the launch of TokTok account.

Creative win: viral content to engage with target audience. 9 content created with influencer @steph_aria (published on Castorama's account) and series of videos made with store staff.

5,1M views (influencer videos)

+31k fans (influencer videos)

31,6k followers (@castorama)

302,2k likes (@castorama)