LUXE EXPERTISE SOCIAL VIDEOS
NATIVE STORYTELLING
TRENDS BOUNCING
"WOW" CONTENT
Since 2023, we've partnered with Universal Pictures to create organic content for their
TikTok account in France. The content is based on both their existing catalogue as well as
new releases. Each year, they receive 120+ videos for their account.
NATIVE STORYTELLING
TRENDS BOUNCING
"WOW" CONTENT
A dedicated team of 5 ppl to manage the TikTok account as a true media
A daily activity (30-45 videos produced per month) with a constant "ping-pong" with the client
Lots of content available, but we need to find "spot-on" ideas to use that existing content
We also recently started to work with NETFLIX on their YouTube Channel,
after re-working their editorial strategy, from covering launch events to managing lives, reacting to trends, creating series mash-ups, etc.
+33%
views in
4 months
x8
views
on Shorts
+30%
impressions
for POSTS
For the reveal of FUT 23 rating tpo PSG players, The Source produced a concept with a real lie detector to know, amongst other fun questions, if players truly thought about their ratings.
+50M
cumulated
views on
TikTok
500k
organic views
on YouTube
100%
positive sentiment
on the campaign