Production type: remixed content from existing assets.
Objective: Reach/awareness for Halloween.
Creative win: Re-thinking product TVC for mobile-first campaign.
Production type: remixed content production from statics, pack shot and footage.
Objective: Reach/awareness for the launch of a new micro-brewery craft beer line.
Creative win: refreshing, modern creative showcasing uniqueness of product. Storytelling around micro-brewery and its origins.
+74% Reach
(very strong exposure)
21+ Million impressions
(+49% increase v. forecast)
-33% CPM
(v. platform benchmark)
Production type: original content (3D)
Objective: Reach/awareness
Creative win: premium 3D animation showcasing limited editions.
Production type: original content shoot and animation of static images. Various projects throughout the year.
Objective: awareness, traffic on YT channel and key moment of the year.
Creative win:
Original productions using various techniques (stop motion, visual tricks, 3D,...)
Remixed content: animation of statics for organic purpose.
Production type: original content shoot
Objective: Reach/awareness for the launch of the new flavour range.
Creative win: telling a story in a few seconds with this stop motion original creation embracing the brand's colours and codes.
Production type: original content shoot of 3 cocktail recipes.
Objective: Reach/awareness
Creative win: cocktail recipes with a modern twist and mobile-first approach.
Production type: original content shoot.
Objective: Awareness
Creative win: support the brand and show the product in a playful way.
Production type: original content shoot for e-retailer landing page.
Objective: Conversion
Creative win: promote the range of beers and show the product in a playful way. A small animation car have a big impact on conversion rates when people are on the "add to cart" landing pages. This type of content production is easily scalable.
x10 conversion rate for landing page visitors.
