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Production type: revamping of existing assets (pack shots) AND original content shoot.
Objective: Carrefour trusts The Source to create content and ads for their innovative products, pushed on all networks.
Creative win: Best “star product” campaign.
Led to rethink innovative product-first campaign.
Production type: Original production (stop motion).
Objective: communicate about in-store limited offers and seduce with highly engaging content.
Creative win: fun, cute and engaging social native content.
Production type: revamping of existing assets (TVC).
Objective: test creative adaptation on TikTok.
Creative win: fun, innovative and “gamified” ad based on soundtrack. Completely offbeat and TikTok-first video that reached the target audience and brought very good media performance.
Production type: original production.
Objective: RSE, communicate about services and brand commitments on more eco-friendly packaging.
Creative win: efficient, straight to the point and eye-pleasing.
Production type: original content, in-store shoot.
Objective: Promote "Nature & Découvertes" pop-up store.
Creative win: agile and cost-effective production for these social first assets shoot in half a day.
Production type: revamping of existing assets + AR filter original production.
Objective: Awareness, Consideration and Conversion. Launch of the new "Happy Galeries" campaign.
Creative win: playful, out of the box content, engaging with audience, at each step of the funnel.
+1,8M views
+10,1k followers
102,6k likes
Production type: original content, in-store shoot with staff and influencer.
Objective: create TikTok first content during the Euro Cup 2020 to push the national football team product range.
Creative win: viral content with gamification to engage with target audience. 6 content created: 2 with influencer and 4 with Intersport staff.
Production type: revamping of existing assets (TVC).
Objective: test creative adaptation on TikTok.
Creative win: fun, innovative and “gamified” ad based on soundtrack. Completely offbeat and TikTok-first video that reached the target audience and brought very good media performance.
Production type: original content, in-store shoot with staff and influencer.
Objective: create TikTok first content for the launch of TikTok account.
Creative win: viral content to engage with target audience. 9 content created with influencer @steph_aria (published on Castorama's account) and series of videos made with store staff.
5,1M views (influencer videos)
+31k fans (influencer videos)
31,6k followers (@castorama)
302,2k likes (@castorama)
Production type: revamping of existing assets (TVC).
Objective: test creative adaptation on TikTok.
Creative win: fun, innovative and “gamified” ad based on soundtrack. Completely offbeat and TikTok-first video that reached the target audience and brought very good media performance.
Production type: original content, easily scalable, "content factory" style.
Objective: Communicate around time-limited promotions fast, without compromising on content quality.
Creative win: Playful and unexpected content, shoot all at once following the in-store promotional calendar. Mutualisation of production to save production costs and allow to produce more within a given buget.
Production type: revamping of existing assets.
Objective: Consideration and Conversion. Build new content for the campaign of the organic e-shop.
Creative win: efficient motion design that drives to action and speaks to target audience, from only product pack shots and brand graphic elements.
x2,2 ROAS (v. past year)
6 figures profit (v. past year)
Production type: revamping of existing assets (TVC).
Objective: test creative adaptation on TikTok.
Creative win: fun, innovative and “gamified” ad based on soundtrack. Completely offbeat and TikTok-first video that reached the target audience and brought very good media performance.