Production type: original content production.
Objective: Conversion (acquisition). Betclic wanted to refresh their ads on Snapchat, a huge recruitment channel for them.
Creative win: they wanted to feel more “real”, talk about true stories, people, emotions, and go far from the only “money topic”. A very agile, yet qualitative shooting, with several actors, to tell “little stories” through people’s phones.
Production type: Original content production
Objective: share the FreePrints offer in a way that will appeal to females less than 40 years old and young mothers.
Creative win: we also produced a custom track that remixed their jingle into something danceable and catchy, in line with TikTok best practices.
Production type: original content production.
Objective: App installs.
Creative win: proposing a new type of videos, outside of the app UI screen, surprising and engaging the audience with real life video tricks.
Production type: collaborating on the strategy and production of content all year long (original and remixed productions)
Objective: Awareness & DR. Production of assets for TikTok
Creative win:
- Creation of editorial line for the launch on TikTok
- Daily strategic collaboration
- Proposing creative ideas in-line with key trends and best practices
- Video production and localisation
Production type: original content production
Objective: Consideration and Conversion.
Creative win: immersion into how one spent their weekend with Weekendesk, with seamless transition animations.
Production type: remix of brand elements + original content shoot.
Objective: Conversions, ROAS
Creative win: testimonials with visual tricks to interact with the viewer
-30%
COST PER LEAD (MOTION)
-15%
COST PER LEAD (LIVE)
Production type: strategy and production of organic content for Netflix FR.
Objective: We are collaborating on the strategy and production of content all year long for Netflix FR.
Creative win:
- Creation of editorial line for the launch on TikTok
- Daily strategic collaboration
- Proposing creative ideas in-line with key trends and best practices
- Video production and localisation
In one month, the account has made
6M views and won about
+145k followers
415 000 views
67 000 likes
342 000 views
61 000 likes
852 000 views
44 000 likes
Production type: original content shoot.
Objective: Acquisition campaigns during lockdown.
Creative win: working with several different creators during the lockdown to inspire people to create on TikTok. Key topics: sport, leisure and "at home" entertainment.
Production type: original production
Objective: Acquisition campaign for message encryption system and "view once" functionality. Launch in several different countries in EU.
Creative win: 3D and visual tricks to explain a complex technology in real life, catching the viewer's attention from the first seconds.
Goal :
Production type: original content production.
Objective: Conversion (acquisition). Create ads that will appeal to young men and speak on the functionalities of the game.
Creative win: creative real life video tricks mixed with game-UI focused videos that engage in a playful way with audience.
Production type: original content and remixed content from existing.
Objective: Conversions campaigns.
Creative win: explain the offer in a fun and simple way. Mixing original shoot and motion design creations.
Production type: original content production.
Objective: engage audiences and convey trust for viewers.
Creative win: surprise and interact with audience in an unexpected way.
Production type: revamping of existing assets.
Objective: Conversion
Creative win: text overlay and split screen effects
Production type: Original production
Objective: Produce large set of ads to avoid ad fatigue with iteration/combinations in mind, all size ratio, all purpose (beauty oriented, B2B oriented, conversion oriented).
Creative win: ½ day shooting, 60 assets produced.
x4 PROFIT
in 5 months
-50 %
cost per lead
Production type: original production.
Objective: Conversion
Creative win: engaging testimonial, mobile native.
Production type: revamping of existing assets (mix).
Objective: raise awareness with 3 small videos.
Creative win: motion design and illustration
+13.1pts
Ad recall
+4,9pts
Purchase intent
2,4 M
Reach
Production type: original content production.
Objective: Conversion. King needed to explore fresher ways to acquire new players v. traditional gaming ads.
Creative win: After a creative exploration we identified 3 creators and produced these videos from scratch.
Production type: Original production
Objective: Conversion + explain the new online car service.
Creative win: Visual tricks & Zach King effects
3x
Appointments booking
-28%
Cost per appointment
Production type: original content and remixed content from existing.
Objective: Conversions campaigns.
Creative win: explain the offer in a fun and simple way. Mixing original shoot and motion design creations.
Production type: original content and remixed content from existing.
Objective: Conversions campaigns.
Creative win: explain the offer in a fun and simple way. Mixing original shoot and motion design creations.
Copy of THE_SOURCE_x_PUREPLAYERS
By tools The Source
Copy of THE_SOURCE_x_PUREPLAYERS
- 76