Production type: testing video formats from existing assets.

 

Objective: testing video formats to activate lower funnel from existing  assets (images and videos).

 

Creative win: 

Step 1: Creative exploration, T&L approach of best creative execution for Zalando product focused ads.

Step 2: Data-driven creative optimisation of the best assets, incorporating mid funnel and branding elements aligned with media analysis. 

Step 3: Scaling creative learnings to full product category.

+283% view time

(from 1,2s to 4,6s)  

+30% ROAS uplift

1. TEST & LEARN

3. SCALING

wining asset:

2. CREATIVE OPTIMIZATION

Production type: remixed content from static images and footage.

 

Objective: Awareness campaign 

 

Creative win: new, highly creative videos, from existing assets, embracing the brand's storytelling.

 

 

Production type: remixed content from only product visual. Collage effect with motion design.

 

Objective: Consideration and direct response campaign 

 

Creative win: telling a story while showcasing the product line. Getting away from the standard product ad.

 

 

Production type: remixed content from only product visual. Collage effect with motion design.

 

Objective: Awareness campaign 

 

Creative win: poetic and subtle creatives to showcase the product line. 

 

 

Production type: turning existing  assets into social first ads.

 

Objective: Awareness & DR. 

 

Creative win: highlight the special offers and sales using both branding elements (footage from brand campaign) and price promotion elements in a way that speaks to the audience.

Production type: turing existing  footage into a "brandformance" ad.

 

Objective: Consideration & DR.

 

Creative win: re-thinking the video and mixing it with perf elements in a seamless, dynamic way. 

 

 

BEFORE

AFTER

BEFORE

AFTER

Production type: turing existing  footage and graphic elements into a "brandformance" ad.

 

Objective: Drive qualified traffic and video completion.

 

Creative win: mixing product focused perf with branding footage.

 

 

 

Production type: turning existing  footage into a carousel of story ads.

 

Objective: Awareness  campaign for the Middle East market.

 

Creative win: re-think existing behind the scene and muse interview footage to build new content that seduces the audience.

Production type: turning existing  assets into social first ads.

 

Objective: Awareness & DR. 

 

Creative win: highlight the special offer without letting the creative down.

Production type: original TikTok videos.

 

Objective: Awareness & consideration. Monthly production of organic content for TikTok. 5 to 6 videos produced in 1 day of shoot.

 

Creative win: showcase brand outfits in a very creative way that surprises the audience with video tricks, within TikTok's codes.

Production type: original content production.

 

Objective: Awareness campaign for the launch of "Pink Paradise" collection. Mix of lifestyle and fashion.

 

Creative win: showcase outfits in a very creative way that surprises the audience with video tricks, within TikTok's codes.

Production type: in-store original content shoot. 

 

Objective: Promote new store opening. Engage and drive traffic in-store.

 

Creative win: Stop Motion playful videos shoot remotely in half a day (can be multi-location as well). Deliverables: 10 stories.

Production type: Original production

 

Objective: Conversion with a true view format

 

Creative win: Playing with transitions, rythm and text overlay