Production type: creating new ads from existing assets, only from product pack shots.
Objective: Awareness on new product launch.
Creative win: tornado effect catching viewer's attention and revealing the new product.
Best campaign of the year (2019)
Production type: remixed content: turning existing TVC into a set of mobile-first ads.
Objective: Awareness campaign
Creative win: de-composing, re-thinking and re-creating TV ad to create new social-first highly creative assets.
Production type: original content.
Objective: Awareness campaign
Creative win: unexpected street encounter and 3D effect to catch viewer's attention.
Production type: remixed content: turning existing TVC into a set of mobile-first ads.
Objective: Awareness campaign
Creative win: de-composing, re-thinking and re-creating TV ad to create new social-first highly creative assets.
Production type: remixed content: turning pack shot into a set of mobile-first video ads.
Objective: Conversion campaign for product range and new night time routine.
Creative win: from only product visuals and brand elements, we produced a set of video and static ads fit to formats, platforms and objectives.
Production type: remixed content: turning product pack shot into a set of mobile-first video ads.
Objective: CSR campaign
Creative win: 1 video, 1 message, allowing very short format and strong message.
Production type: remixed content (motion design). From only product pack shots and brand elements.
Objective: Consideration and conversion for Gillette subscription program campaign
Creative win: flawless, precise and minimalist content that speaks to the target audience.
Production type: original content.
Objective: Awareness campaign
Creative win: unexpected street encounter and 3D effect to catch viewer's attention.
Production type: original content production throughout the year.
Objective: Awareness/reach
Creative win: Premium, playful, colourful and visually satisfying 3D, 2D and real life content that catches viewer's attention.
Production type: original content production throughout the year.
Objective: Awareness/reach
Creative win: Premium, playful, colourful and visually satisfying 3D and 2D content that catches viewer's attention.
Production type: original content.
Objective: Awareness campaign
Creative win: unexpected street encounter and 3D effect to catch viewer's attention.
Production type: original content and and remixed content from existing assets (statics and pack shots).
Objective: Awareness campaigns, key moments of the year
Creative win: the right balance of craft with the diversity of creative techniques, creating a conversation with the viewer.
Production type: video from static DOOH .
Objective: CSR worldwide campaign.
Creative win: McCann produced their DOOH campaign with objects in 3D. The Source imagined its video interpretation on social media.
Production type: original content.
Objective: Awareness campaign
Creative win: unexpected street encounter and 3D effect to catch viewer's attention.
Production type: original content.
Objective: Awareness campaign
Creative win: unexpected street encounter and 3D effect to catch viewer's attention.
Production type: original content.
Objective: Awareness campaign
Creative win: unexpected street encounter and 3D effect to catch viewer's attention.
Production type: Original production
Objective: conversion campaign through TikTok
Creative win: Mixing different fun techniques of motion design with transitions, creating a fun and engaging mobile-first ad
Copy of THE_SOURCE_x_CPG/F&B
By tools The Source
Copy of THE_SOURCE_x_CPG/F&B
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