Production type: turning a TV spot into a social-first set of ads.

Objective: Awareness 

Creative win: play with ads format features and build a creative video around it to highlight the many facets of the car. 

Production type: turning simple images into social-first video ads.

 

Objective: Awareness 

 

Creative win: working from very little input to produce videos that appeal to the target audience. 

 

 

Production type: collaborating on the strategy and production of content all year long (original and remixed productions)

 

Objective: Awareness & DR. Production of assets for TikTok

 

Creative win:

- Creation of editorial line for the launch on TikTok

- Daily strategic collaboration

- Proposing creative ideas in-line with key trends and best practices

- Video production and localisation​

 

Production type: shoot of original content. 

 

Objective: Awareness 

 

Creative win: content produced with creator, in the same location / set  as TV ad shoot, so both social content and TV could be created at the same time.

 

 

Production type: remixed content.

 

Objective: Conversion. 

 

Creative win: working from very little input (only car visual) to create appealing video highlight the USPs.

 

 

 

Production type: remixed content.

 

Objective: Conversion. 

 

Creative win: working from very little input (only tire visual) to create appealing video highlight the product features.