WHAT WE DO
SOCIAL MEDIA CONTENT
paid and organic
from existing assets or from scratch
DIGITAL CONTENT
VOL, banners
programmatic creatives
CREATIVE METHODOLOGY
creative optimisation
driving performance | finding new audiences
E-COMMERCE
creative landing pages | product focused ads
360° shoot | 3D model
CREATIVE ANALYTICS
artificial intelligence-led analysis to uncover the creative drivers of your ads performance.
TIKTOK: YOUR "ONE STOP SHOP"
strategy | ideation | production of paid and organic content with creators | TikTok music production
Contact:
Emmanuelle Guimard
emma@thesource.social
LA GROWTH SOIREE
OBJECTIF:
Un after work pour faire se réunir les growth marketeux de la French Tech dans une ambiance décontractée.
CIBLE PARTICIPANTS:
Head of growth, CEO, Founders.
SET UP:
Informel. Open bar, networking et pas de slides ;)
PRISE DE PAROLE DES GUEST SPEAKERS:
Temps de parole: 20 min.
Bref partage d'expérience au micro, sous forme de tips (dos/don'ts) ou Q&A.
DATE ET LIEU:
Au sein des locaux de The Source. Date à confirmer
2021
Production type: remix of brand elements + original content shoot.
Objective: Conversions, ROAS
Creative win: testimonials with visual tricks to interact with the viewer
-30%
COST PER LEAD (MOTION)
-15%
COST PER LEAD (LIVE)
Production type: original content production.
Objective: engage audiences and convey trust for viewers.
Creative win: surprise and interact with audience in an unexpected way.
Production type: original production
Objective: Acquisition campaign for message encryption system and "view once" functionality. Launch in several different countries in EU.
Creative win: 3D and visual tricks to explain a complex technology in real life, catching the viewer's attention from the first seconds.
Production type: remixed content from existing assets.
Objective: activations through stories, feed content and banners
Creative win: Motion design only (credit card being almost the only asset available)
+48% CTR
+32% Leads generated
(-16% cost per lead)
+0,21pts Conversions
Production type: collaborating on the strategy and production of content all year long (original and remixed productions)
Objective: Awareness & DR. Production of assets for TikTok
Creative win:
- Creation of editorial line for the launch on TikTok
- Daily strategic collaboration
- Proposing creative ideas in-line with key trends and best practices
- Video production and localisation
Production type: original content.
Objective: Awareness campaign
Creative win: unexpected street encounter and 3D effect to catch viewer's attention.
Production type: revamping of existing assets (TVC).
Objective: test creative adaptation on TikTok.
Creative win: fun, innovative and “gamified” ad based on soundtrack. Completely offbeat and TikTok-first video that reached the target audience and brought very good media performance.
Production type: original content and and remixed content from existing assets (statics and pack shots).
Objective: Awareness campaigns, key moments of the year
Creative win: the right balance of craft with the diversity of creative techniques, creating a conversation with the viewer.