THE SOURCE x L'ORÉAL
FR: LANCÔME, YSL, MAISON MARTIN MARGIELA, MAYBELLINE NY, NYX, REVITALIFT, LA ROCHE POSAY, CERAVE, VICHY, KIEHL'S, L'OREAL PARIS, MEN EXPERT, DOP, EAU JEUNE (LASCAD).
UK: URBAN DECAY, GARNIER, L'OREAL PROFESSIONNAL, COLORISTA, ELNETT, KERASTASE, STEAMPOD, CERAVE, NYX.
BRANDS WE HAVE WORKED WITH
CREATIVE AMENDS
TIKTOK
ORIGINAL CONTENT
E-COMM / LANDING PAGE CREATIVES
L'OREAL PARIS, YSL, URBAN DECAY, NYX, GARNIER, KIEHL'S, MAYBELLINE NY, MEN EXPERT, L'OREAL PROFESSIONNAL, COLORISTA, ELNETT, KERASTASE, STEAMPOD, CERAVE, LA ROCHE POSAY, VICHY.
LANCÔME, REVITALIFT, LA ROCHE POSAY, MAYBELLINE, KIEHL'S
MAISON MARTIN MARGIELA
YSL, NYX, REVITALIFT, CERAVE,
KIEHL'S, MAYBELLINE, EAU JEUNE
CLICK THIS LINK FOR PAST WORK
NEWS
OFFICIALLY PART OF L'OREAL FR AGENCY ROSTER SINCE SEPT 2021
NOW WORKING WITH L'OREAL USA
TIKTOK OFFICIAL CREATIVE PARTNER
L'ORÉAL CASES
L'ORÉAL PROFESSIONNEL
Creative amends from DMI assets for the salon launch of French Balayage.
KERASTASE
Creative amends from DMI assets for the launch of Kerastase Genesis line.
NYX PROFESSIONAL MAKEUP
Création d'assets social media à partir de packshots et contenu vidéo pour la campagne de rentrée "By your side".
NYX PROFESSIONAL MAKEUP
Creative amends from Influencer content for the Lip Lingerie XXL lipstick.
NYX PROFESSIONAL MAKEUP
Creative amends from Influencer content for the "Can't stop won't stop" foundation.
VICHY
Creation of social assets from the B3 serum FB/IG campaign.
1 créa efficacité, 1 créa formula, 1 créa protocole.
LASCAD: EAU JEUNE
Creation of social media assets from packshots and influencer videos for the launch of the new Demon In Love water on IG, Snap and YouTube.
LASCAD: DOP
Creation of social media assets from packshots for the social equity campaign
LANCÔME
Shoot of original content for the launch of the VTO with the muse Chiara Ferragni.
REVITALIFT
Shoot of original content with a pool of influencers for the new serum.
MAYBELLINE NY
Shoot of original and influencer content + stop motion content for the Advent Calendar launch campaign and limited edition boxes.
KIEHL'S
Production of TikTok assets for the community commerce gifting campaign x Association Le Refuge.
Objectives: Awareness (favourability + intent) and commerce (transactions)
Dynamic Search ads templates
Totem video (mash-up)
Influencer video
YSL BLACK OPIUM
Activation: TikTok guidelines and production of assets for TikTok, IG & YT campaigns for the launch of new Black Opium line pillar. Mix of Branding and direct response ads. Total of 22 deliverables.
MAISON MARTIN MARGIELA
Shooting original content for their e-comm landing pages: photo & GIFs.
MORE CASE STUDIES
Nous accompagnons Netflix France à l'année sur la création de leur contenu TikTok.
- Création de ligne éditoriale pour le lancement du compte
- Accompagnement stratégique au quotidien
- Proposition d'idées créatives en lien avec les tendances et challenges
- Production des vidéos, localisation des assets.
En un mois, le compte a réalisé plus de
6M de vues et a gagné environ
+145k abonnés
415 000 vues
67 000 likes
342 000 vues
61 000 likes
852 000 vues
44 000 likes
Emmanuelle Guimard
Account Director
emma@thesource.social
+33 6 25 25 69 78
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