THE SOURCE x L'ORÉAL

FR: LANCÔME, YSL, MAISON MARTIN MARGIELA, MAYBELLINE NY, NYX, REVITALIFT, LA ROCHE POSAY, CERAVE, VICHY, KIEHL'S, L'OREAL PARIS, MEN EXPERT, DOP, EAU JEUNE (LASCAD).

UK: URBAN DECAY, GARNIER, L'OREAL PROFESSIONNAL, COLORISTA, ELNETT, KERASTASE, STEAMPOD, CERAVE, NYX.

 

BRANDS WE HAVE WORKED WITH

CREATIVE AMENDS

TIKTOK

ORIGINAL CONTENT

E-COMM / LANDING PAGE CREATIVES

L'OREAL PARIS, YSL, URBAN DECAY, NYX, GARNIER, KIEHL'S, MAYBELLINE NY, MEN EXPERT,  L'OREAL PROFESSIONNAL, COLORISTA, ELNETT, KERASTASE, STEAMPOD, CERAVE, LA ROCHE POSAY, VICHY.

LANCÔME, REVITALIFT, LA ROCHE POSAY, MAYBELLINE, KIEHL'S

MAISON MARTIN MARGIELA

YSL, NYX, REVITALIFT, CERAVE, 

KIEHL'S, MAYBELLINE, EAU JEUNE

NEWS

OFFICIALLY PART OF L'OREAL FR AGENCY ROSTER SINCE SEPT 2021

NOW WORKING WITH L'OREAL USA

TIKTOK OFFICIAL CREATIVE PARTNER

 

L'ORÉAL CASES

L'ORÉAL PROFESSIONNEL

Creative amends from DMI assets for the salon launch of French Balayage. 

KERASTASE

Creative amends from DMI assets for the launch of Kerastase Genesis line. 

NYX PROFESSIONAL MAKEUP

Création d'assets social media à partir de packshots et contenu vidéo pour la campagne de rentrée "By your side". 

NYX PROFESSIONAL MAKEUP

Creative amends from Influencer content for the Lip Lingerie XXL lipstick.

NYX PROFESSIONAL MAKEUP

Creative amends from Influencer content for the "Can't stop won't stop" foundation.

VICHY

Creation of social assets from the B3 serum FB/IG campaign.

1 créa efficacité, 1 créa formula, 1 créa protocole. 

LASCAD: EAU JEUNE

Creation of social media assets from packshots and influencer videos for the launch of the new Demon In Love water on IG, Snap and YouTube.

LASCAD: DOP

Creation of social media assets from packshots for the social equity campaign

LANCÔME

Shoot of original content for the launch of the VTO with the muse Chiara Ferragni.

REVITALIFT

Shoot of original content with a pool of influencers for the new serum.

MAYBELLINE NY

Shoot of original and influencer content + stop motion content for the Advent Calendar launch campaign and limited edition boxes.

KIEHL'S

Production of TikTok assets for the community commerce gifting campaign x Association Le Refuge.

Objectives: Awareness (favourability + intent) and commerce (transactions)

Dynamic Search ads templates

Totem video (mash-up)

Influencer video

YSL BLACK OPIUM

Activation: TikTok guidelines and production of assets for TikTok, IG & YT campaigns for the launch of new Black Opium line pillar. Mix of Branding and direct response ads. Total of 22 deliverables. 

MAISON MARTIN MARGIELA

Shooting original content for their e-comm landing pages: photo & GIFs. 

MORE CASE STUDIES

Nous accompagnons Netflix France à l'année sur la création de leur contenu TikTok.

 

- Création de ligne éditoriale pour le lancement du compte

- Accompagnement stratégique au quotidien

- Proposition d'idées créatives en lien avec les tendances et challenges

- Production des vidéos, localisation des assets.

 

En un mois, le compte a réalisé plus de

6M de vues et a gagné environ

+145k abonnés

 

 

 

 

415 000 vues

67 000 likes

342 000 vues

61 000 likes

852 000 vues

44 000 likes

Emmanuelle Guimard

Account Director

emma@thesource.social

+33 6 25 25 69 78

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