Emmanuelle Guimard

Accounts Director

emma@thesource.social

+33 6 25 25 69 78

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FINANCE BUSINESS CASES

Activations though stories, feed content, with "3D effects" based on motion design. Using an original TVC and some static images.

HELLOBANK! - FROM TVC TO MOBILE FIRST ADS

OBJECTIVE

Activations though stories, feed content, based on motion design (credit card being almost the only asser available).

+48%

+32%

+0.21 pts

HELLOBANK! - ORIGINAL ADS PRODUCTION

OBJECTIVE

(-16% cost per lead)

Compared to previous campaigns

Conversion

CTR

Lead generated

MONABANQ FROM TVC TO MOBILE FIRST VIDEO

A new campaign "est-ce que je suis assuré pour ça ?" Using an original TVC to make some "3D effects" and playing with formats to  make some new mobile first assets.

ING - FROM TVC TO MOBILE FIRST ADS

OBJECTIVE

3 concepts, 5 languages.
1 pure motion design, 1 optimized from the brand's video, 1 motion design with free stock videos.

MONEYGRAM - FROM VIDEOS TO MOBILE FIRST ADS

OBJECTIVE

Production of 6 bespoke content to explain the new used car service from a French Insurace company.

MACIF - ORIGINAL ADS PRODUCTION

OBJECTIVE

Ads made from pack shots.

LELYNX - ORIGINAL ADS PRODUCTION

OBJECTIVE

1

Day workshop

10

Assets delivered

The Source and Google partnered to hold a one-day workshop with MeilleurTaux.com, in order to design bumper ads that drive performance.

MEILLEURTAUX - FROM TVC TO MOBILE FIRST ADS

OBJECTIVE

Ad production to optimize conversion.

-30%
Cost per lead
Motion design video

-15%
Cost per lead
Testimonial video

LYDIA - ORIGINAL ADS PRODUCTION

OBJECTIVE

Emmanuelle Guimard

Account Director

emma@thesource.social

+33625256978