Production type: remixed production from existing assets.
Objective: Conversion (acquisition).
Creative win: creative exploration and iteration of different versions to engage sub-target audiences around their motivations: expertise, social, progression and escapism.
EXPERTISE
SOCIAL
PROGRESSION
ESCAPISM
Production type: strategy and production of organic content for Netflix FR.
Objective: We are collaborating on the strategy and production of content all year long for Netflix FR.
Creative win:
- Creation of editorial line for the launch on TikTok
- Daily strategic collaboration
- Proposing creative ideas in-line with key trends and best practices
- Video production and localisation
In one month, the account has made
6M views and won about
+145k followers
415 000 views
67 000 likes
342 000 views
61 000 likes
852 000 views
44 000 likes
Production type: collaborating on the strategy and production of content all year long (original and remixed productions)
Objective: Awareness & DR. Production of assets for TikTok
Creative win:
- Creation of editorial line for the launch on TikTok
- Daily strategic collaboration
- Proposing creative ideas in-line with key trends and best practices
- Video production and localisation
Production type: original content production throughout the year.
Objective: Awareness/reach
Creative win: Premium, playful, colourful and visually satisfying 3D, 2D and real life content that catches viewer's attention.
Production type: original TikTok videos.
Objective: Awareness & consideration. Monthly production of organic content for TikTok. 5 to 6 videos produced in 1 day of shoot.
Creative win: showcase brand outfits in a very creative way that surprises the audience with video tricks, within TikTok's codes.
Production type: original content shoot.
Objective: Acquisition campaigns during lockdown.
Creative win: working with several different creators during the lockdown to inspire people to create on TikTok. Key topics: sport, leisure and "at home" entertainment.
Production type: original production
Objective: Acquisition campaign for message encryption system and "view once" functionality. Launch in several different countries in EU.
Creative win: 3D and visual tricks to explain a complex technology in real life, catching the viewer's attention from the first seconds.
Production type: original content production.
Objective: Conversion. King needed to explore fresher ways to acquire new players v. traditional gaming ads.
Creative win: After a creative exploration we identified 3 creators and produced these videos from scratch.
Production type: original content production.
Objective: Conversion (acquisition). Create ads that will appeal to young men and speak on the functionalities of the game.
Creative win: creative real life video tricks mixed with game-UI focused videos that engage in a playful way with audience.
TheSource X Getty
By Michaël Nkaoua
TheSource X Getty
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