Production type: remixed production from existing assets.

 

Objective: Conversion (acquisition). 

 

Creative win: creative exploration and iteration of different versions to engage sub-target audiences around their motivations: expertise, social, progression and escapism.

 

 

 

 

EXPERTISE

SOCIAL

PROGRESSION

ESCAPISM

Production type: strategy and production of organic content for Netflix FR.

 

Objective: We are collaborating on the strategy and production of content all year long for Netflix FR.

 

Creative win:

- Creation of editorial line for the launch on TikTok

- Daily strategic collaboration

- Proposing creative ideas in-line with key trends and best practices

- Video production and localisation​

 

 

 

 

 

 

In one month, the account has made

6M views and won about

+145k followers

 

 

 

 

415 000 views

67 000 likes

342 000 views

61 000 likes

852 000 views

44 000 likes

Production type: collaborating on the strategy and production of content all year long (original and remixed productions)

 

Objective: Awareness & DR. Production of assets for TikTok

 

Creative win:

- Creation of editorial line for the launch on TikTok

- Daily strategic collaboration

- Proposing creative ideas in-line with key trends and best practices

- Video production and localisation​

 

Production type: original content production throughout the year.

 

Objective: Awareness/reach 

 

Creative win: Premium, playful, colourful and visually satisfying 3D, 2D and real life content that catches viewer's attention.

 

 

 

 

Production type: original TikTok videos.

 

Objective: Awareness & consideration. Monthly production of organic content for TikTok. 5 to 6 videos produced in 1 day of shoot.

 

Creative win: showcase brand outfits in a very creative way that surprises the audience with video tricks, within TikTok's codes.

Production type: original content shoot. 

 

Objective: Acquisition campaigns during lockdown.

 

Creative win: working with several different creators during the lockdown to inspire people to create on TikTok. Key topics: sport, leisure and "at home" entertainment.

 

 

Production type: original production

 

Objective: Acquisition campaign for message encryption system and "view once" functionality. Launch in several different countries in EU.

 

Creative win: 3D and visual tricks to explain a complex technology in real life, catching the viewer's attention from the first seconds.

 

 

 

 

 

 

Production type: original content production.

 

Objective: Conversion. King needed to explore fresher ways to acquire new players v. traditional gaming ads.

 

Creative win: After a creative exploration we identified 3 creators and produced these videos from scratch.

 

 

 

 

 

Production type: original content production.

 

Objective: Conversion (acquisition). Create ads that will appeal to young men and speak on the functionalities of the game.

 

Creative win: creative real life video tricks mixed with game-UI focused videos that engage in a playful way with audience.