Production type: remixed and original content. All year collab.
Objective: Conversions
Creative win: Infusing rhythm, leveraging on USPs and clients reviews in a relatable way for the viewer.
+89%
Ad Recall (v. bench)
+1,8pts
Awareness
+4pts
Purchase intent
Production type: original content (3D)
Objective: Conversions campaigns.
Creative win: Who said product-focused ads should be boring? Going beyond the product/price/CTA triptych to create a thumb-stopping ad.
Production type: original content production with creator.
Objective: Conversion campaign on hi-tech product line.
Creative win: playing with visual tricks and special effects to engage and surprise the viewer.
Production type: remixed content from existing assets.
Objective: Consideration and conversion
Creative win: create motion design composition from very little input (product visual) and turn static into social first video.
By Michaël Nkaoua