Production type: testing video formats from existing assets.
Objective: testing video formats to activate lower funnel from existing assets (images and videos).
Creative win:
Step 1: Creative exploration, T&L approach of best creative execution for Zalando product focused ads.
Step 2: Data-driven creative optimisation of the best assets, incorporating mid funnel and branding elements aligned with media analysis.
Step 3: Scaling creative learnings to full product category.
+283% view time
(from 1,2s to 4,6s)
+30% ROAS uplift
1. TEST & LEARN
3. SCALING
wining asset:
2. CREATIVE OPTIMIZATION
Production type: remixed content from static images and footage.
Objective: Awareness campaign
Creative win: new, highly creative videos, from existing assets, embracing the brand's storytelling.
Production type: remixed content from only product visual. Collage effect with motion design.
Objective: Consideration and direct response campaign
Creative win: telling a story while showcasing the product line. Getting away from the standard product ad.
Production type: remixed content from only product visual. Collage effect with motion design.
Objective: Awareness campaign
Creative win: poetic and subtle creatives to showcase the product line.
Production type: turning existing assets into social first ads.
Objective: Awareness & DR.
Creative win: highlight the special offers and sales using both branding elements (footage from brand campaign) and price promotion elements in a way that speaks to the audience.
Production type: turing existing footage into a "brandformance" ad.
Objective: Consideration & DR.
Creative win: re-thinking the video and mixing it with perf elements in a seamless, dynamic way.
BEFORE
AFTER
BEFORE
AFTER
Production type: turing existing footage and graphic elements into a "brandformance" ad.
Objective: Drive qualified traffic and video completion.
Creative win: mixing product focused perf with branding footage.
Production type: turning existing footage into a carousel of story ads.
Objective: Awareness campaign for the Middle East market.
Creative win: re-think existing behind the scene and muse interview footage to build new content that seduces the audience.
Production type: turning existing assets into social first ads.
Objective: Awareness & DR.
Creative win: highlight the special offer without letting the creative down.
Production type: original TikTok videos.
Objective: Awareness & consideration. Monthly production of organic content for TikTok. 5 to 6 videos produced in 1 day of shoot.
Creative win: showcase brand outfits in a very creative way that surprises the audience with video tricks, within TikTok's codes.
Production type: original content production.
Objective: Awareness campaign for the launch of "Pink Paradise" collection. Mix of lifestyle and fashion.
Creative win: showcase outfits in a very creative way that surprises the audience with video tricks, within TikTok's codes.
Production type: in-store original content shoot.
Objective: Promote new store opening. Engage and drive traffic in-store.
Creative win: Stop Motion playful videos shoot remotely in half a day (can be multi-location as well). Deliverables: 10 stories.
Production type: Original production
Objective: Conversion with a true view format
Creative win: Playing with transitions, rythm and text overlay