Production type: turing existing footage a TikTok set of ads.
Objective: Awareness & DR. production of assets for TikTok, IG & YT campaigns for the launch of new Black Opium line pillar. Mix of Branding and direct response ads. Total of 22 deliverables.
Creative win: highlight the ingredients in a unique way, add visual elements that look seamless in the creative and speak to TikTok audience.
Production type: Influencer content + exisgint assets.
Production of TikTok assets for the community commerce gifting campaign x Association Le Refuge.
Objective: Awareness (favourability + intent) and commerce (transactions)
Creative win: "Brandformance". Building advocacy/consideration assets and dynamic product ads creative assets for the lower funnel.
Production type: Original content shoot.
Objective: Conversion. Produce highly engaging e-comm landing pages GIFs to drive performance and purchase.
Creative win: "Brandformance". Building creative assets for the low funnel.
Production type: Original content shoot for TikTok campaigns: Stop Motion video + influencer content with visual tricks.
Objective: Conversion. Drive sales of Advent calendar and limited edition boxes.
Creative win: showcase the calendar and its content in a fun and unexpected way.
Production type: mix of existing assets for always-on and key moments of the year.
Objective: promote limited offers and drive sales.
Creative win: mixing influencer and DMI assets to engage and advocate.
Production type: remixed content + original influencer content.
Objective: Awareness + consideration. Rework existing "non-TikTok friendly" assets to create effective TikToks.
Creative win: build efficient assets within TikTok's codes by playing with text and rhythm. Combine motion design creation with influencer led content.
BEFORE
AFTER
AFTER
Production type: original content from scratch. Creation of Hashtag challenge (ideation, #, music, influencers, etc)
Objective: Awareness and consideration for in-feed campaign's launch across 4 markets.
Creative win: promote the range in a playful way that speaks to the target audience, embracing TikTok's codes.
3.7 Billion views for Hashtag challenge all countries combined (DE,FR,IT,ES)
470 Million views for the #cleanancetapeau in France.
Production type: Original content shoot for TikTok.
Objective: Consideration.
Creative win: showcase and advocate for the new Revitalift serum mixing influencer content and playful visual elements.
Production type: remix of DMI and influencer assets.
Objective: Consideration and Conversion.
Creative win: seamless mix between product, brand and influencer content.
BEFORE
AFTER
Production type: remixed content production.
Objective: Black Friday campaign focused on conversions. 15 acquisition assets produced including statics, gifs and videos.
Creative win: sometimes simplicity is key. We created efficient video ads from only a few static images.
+210%
profit Y.o.Y.
Production type: revamping existing assets for social media platforms
Objective: Awareness for the launch of a new product
Creative win: turning product pack shots and videos into a performing mobile first ad
Production type: revamping of existing assets for social media platforms
Objective: Awareness on a new product
Creative win: transforming a simple image into a performing mobile first ad
Production type: Original content
Objective: Awareness and conversion through TikTok
Creative win: A fun and dynamic short tutorial playing with transitions