Production type: creating new ads from existing assets, only from product pack shots.
Objective: Awareness on new product launch.
Creative win: tornado effect catching viewer's attention and revealing the new product.
Best campaign of the year (2019)
Production type: original content.
Objective: Awareness campaign
Creative win: unexpected street encounter and 3D effect to catch viewer's attention.
Production type: original content production throughout the year.
Objective: Awareness/reach
Creative win: Premium, playful, colourful and visually satisfying 3D, 2D and real life content that catches viewer's attention.
Production type: original content production throughout the year.
Objective: Awareness/reach
Creative win: Premium, playful, colourful and visually satisfying 3D and 2D content that catches viewer's attention.
Production type: original content.
Objective: Awareness campaign
Creative win: unexpected street encounter and 3D effect to catch viewer's attention.
Production type: original content and and remixed content from existing assets (statics and pack shots).
Objective: Awareness campaigns, key moments of the year
Creative win: the right balance of craft with the diversity of creative techniques, creating a conversation with the viewer.
Production type: video from static DOOH .
Objective: CSR worldwide campaign.
Creative win: McCann produced their DOOH campaign with objects in 3D. The Source imagined its video interpretation on social media.
Production type: Original production
Objective: conversion campaign through TikTok
Creative win: Mixing different fun techniques of motion design with transitions, creating a fun and engaging mobile-first ad