Production type: creating new ads from existing assets, only from product pack shots.

 

Objective: Awareness on new product launch.

 

Creative win: tornado effect catching viewer's attention and revealing the new product.

 

 

Best campaign of the year (2019)

 

 

Production type: remixed content: turning product pack shot into a set of mobile-first video ads.  

 

Objective: CSR campaign

 

Creative win: 1 video, 1 message, allowing very short format and strong message.

 

 

 

 

Production type: remixed content (motion design). From only product pack shots and brand elements.

 

Objective: Consideration and conversion for Gillette subscription program campaign

 

Creative win: flawless, precise and minimalist content that speaks to the target audience.

 

 

 

 

Production type: original content.

 

Objective: Awareness campaign

 

Creative win: unexpected street encounter and 3D effect to catch viewer's attention.

 

 

 

 

Production type: original content production throughout the year.

 

Objective: Awareness/reach 

 

Creative win: Premium, playful, colourful and visually satisfying 3D, 2D and real life content that catches viewer's attention.

 

 

 

 

Production type: video from static DOOH .

 

Objective: CSR worldwide campaign.

 

Creative win: McCann produced their DOOH campaign with objects in 3D. The Source imagined its video  interpretation on social media.

 

 

 

 

Production type: original production

 

Objective: Acquisition campaign for message encryption system and "view once" functionality. Launch in several different countries in EU.

 

Creative win: 3D and visual tricks to explain a complex technology in real life, catching the viewer's attention from the first seconds.