Production type: remixed production from existing assets.

 

Objective: Conversion (acquisition). 

 

Creative win: creative exploration and iteration of different versions to engage sub-target audiences around their motivations: expertise, social, progression and escapism.

 

 

 

 

EXPERTISE

SOCIAL

PROGRESSION

ESCAPISM

Production type: original content shoot. 

 

Objective: Acquisition campaigns during lockdown.

 

Creative win: working with several different creators during the lockdown to inspire people to create on TikTok. Key topics: sport, leisure and "at home" entertainment.

 

 

Production type: original production

 

Objective: Acquisition campaign for message encryption system and "view once" functionality. Launch in several different countries in EU.

 

Creative win: 3D and visual tricks to explain a complex technology in real life, catching the viewer's attention from the first seconds.

 

 

 

 

 

 

Production type: original content production.

 

Objective: Conversion. King needed to explore fresher ways to acquire new players v. traditional gaming ads.

 

Creative win: After a creative exploration we identified 3 creators and produced these videos from scratch.

 

 

 

 

 

Production type: original content production.

 

Objective: Conversion (acquisition). Create ads that will appeal to young men and speak on the functionalities of the game.

 

Creative win: creative real life video tricks mixed with game-UI focused videos that engage in a playful way with audience.