For the reveal of FUT 23 rating tpo PSG players, The Source produced a concept with a real lie detector to know, amongst other fun questions, if players truly thought about their ratings.
+50M
cumulated
views onĀ
TikTok
500k
organic views
on YouTube
100%
positive sentiment
on the campaign
NATIVE STORYTELLING
TRENDS BOUNCING
"WOW" CONTENT
A dedicated team of 5 ppl to manage the TikTok account as a true media
A daily activity (30-45 videos produced per month)Ā with a constant "ping-pong" with the client
Lots of content available, but we need to find "spot-on" ideas to use that existing content
4,6M
Followers
5M