CASTORAMA - INSTANT EXPERIENCES
OBJECTIVE
Differents Instant Experiences we made for the brand
Production type: video from static DOOH .
Objective: CSR worldwide campaign.
Creative win: McCann produced their print campaign with objects in 3D. The Source imagined its interpretation on mobile.
Boulanger
Create bespoke content
about in-store sales.
M&S UK - FROM TVC TO MOBILE FIRST ADS
OBJECTIVE
LIDL - FROM STILL IMAGES TO MOBILE FIRST AD
ON SITE SHOOTINGS TO MOBILE FIRST ADS
OBJECTIVE
On-site shooting to showcase in-store experience.
ON SITE SHOOTINGS TO MOBILE FIRST ADS
OBJECTIVE
On-site shooting to showcase in-store experience.
Decathlon
Meilleur Taux
Production type: turing existing footage a TikTok set of ads.
Objective: Awareness & DR. production of assets for TikTok, IG & YT campaigns for the launch of new Black Opium line pillar. Mix of Branding and direct response ads. Total of 22 deliverables.
Creative win: highlight the ingredients in a unique way, add visual elements that look seamless in the creative and speak to TikTok audience.
Production type: remixed content + original influencer content.
Objective: Awareness + consideration. Rework existing "non-TikTok friendly" assets to create effective TikToks.
Creative win: build efficient assets within TikTok's codes by playing with text and rhythm. Combine motion design creation with influencer led content.
BEFORE
AFTER
AFTER
Production type: original content from scratch. Creation of Hashtag challenge (ideation, #, music, influencers, etc)
Objective: Awareness and consideration for in-feed campaign's launch across 4 markets.
Creative win: promote the range in a playful way that speaks to the target audience, embracing TikTok's codes.
3.7 Billion views for Hashtag challenge all countries combined (DE,FR,IT,ES)
470 Million views for the #cleanancetapeau in France.
Production type: Original content shoot for TikTok.
Objective: Consideration.
Creative win: showcase and advocate for the iconic Revitalift serum mixing influencer content and playful visual elements.
Frédéric Farrugia
fred@thesource.social