Production type: video from static DOOH .
Objective: CSR worldwide campaign.
Creative win: McCann produced their print campaign with objects in 3D. The Source imagined its interpretation on mobile.
Boulanger
Create bespoke content
about in-store sales.
M&S UK - FROM TVC TO MOBILE FIRST ADS
OBJECTIVE
LIDL - FROM STILL IMAGES TO MOBILE FIRST AD
ON SITE SHOOTINGS TO MOBILE FIRST ADS
OBJECTIVE
On-site shooting to showcase in-store experience.
ON SITE SHOOTINGS TO MOBILE FIRST ADS
OBJECTIVE
On-site shooting to showcase in-store experience.
Decathlon
Production type: turing existing footage a TikTok set of ads.
Objective: Awareness & DR. production of assets for TikTok, IG & YT campaigns for the launch of new Black Opium line pillar. Mix of Branding and direct response ads. Total of 22 deliverables.
Creative win: highlight the ingredients in a unique way, add visual elements that look seamless in the creative and speak to TikTok audience.
Production type: strategy and production of organic content for Netflix FR.
Objective: We are collaborating on the strategy and production of content all year long for Netflix FR.
Creative win:
- Creation of editorial line for the launch on TikTok
- Daily strategic collaboration
- Proposing creative ideas in-line with key trends and best practices
- Video production and localisation
In one month, the account has made
6M views and won about
+145k followers
415 000 views
67 000 likes
3.9 M views
541 000 likes
1.9 M views
145 000 likes
Production type: original production
Objective: Acquisition campaign for message encryption system and "view once" functionality. Launch in several different countries in EU.
Creative win: 3D and visual tricks to explain a complex technology in real life, catching the viewer's attention from the first seconds.
Production type: strategy and production of organic content for Savoie Mont Blanc
- Optimized assets
- New contents with creators
- Videos with influencers
Objective: Helping them grow on Tiktok with immersive contents
Creative win:
- Immersion in their daily life
- Discovery of new activities
- 1 meeting per month
In one month, the account has made
6M views and won about
+145k followers
Production type: Tiktok content
Objective: Collaboration with the social media team from Disney
Creative win:
- We train their teams to create immersive content for Tiktok
- We provide them a newsletter with Tiktok news and trends
- We create content for them and with them
Frédéric Farrugia
fred@thesource.social