Production type: collaborating on the strategy and production of content all year long (original and remixed productions)
Objective: Awareness & DR. Production of assets for TikTok
Creative win:
- Creation of editorial line for the launch on TikTok
- Daily strategic collaboration
- Proposing creative ideas in-line with key trends and best practices
- Video production and localisation
Production type: remixed content from existing assets.
Objective: Awareness & DR.
Creative win: leveraging on existing content to produce something new. Play with split screens and adapt to audiences and platforms.
Production type: remixed content from existing assets.
Objective: test how important the sound is on FB (one version with music and one with sound design)
Creative win: sound design and ASMR videos.
Production type: original content production
Objective: Consideration and Conversion.
Creative win: immersion into how one spent their weekend with Weekendesk, with seamless transition animations.
Production type: Original content production
Objective: Consideration for the upcoming season
Creative win: Fun and dynamic videos playing with transitions and attractive landscapes
COMING SOON
Production type: original and remixed content production
Objective: organic content production to engage with the community.
Creative win: on-site original content shoot with creators. Transitions effects and visual tricks to generate engagement and curiosity.
Production type: turning a TV spot into a social-first set of ads.
Objective: Awareness
Creative win: play with ads format features and build a creative video around it to highlight the many facets of the car.
Production type: turning simple images into social-first video ads.
Objective: Awareness
Creative win: working from very little input to produce videos that appeal to the target audience.
Production type: shoot of original content.
Objective: Awareness
Creative win: content produced with creator, in the same location / set as TV ad shoot, so both social content and TV could be created at the same time.
Production type: remixed content.
Objective: Conversion.
Creative win: working from very little input (only car visual) to create appealing video highlight the USPs.
Production type: remixed content.
Objective: Conversion.
Creative win: working from very little input (only tire visual) to create appealing video highlight the product features.
Production type: Original production
Objective: Awareness through Instagram Reels to show a product and its specificities
Creative win: Using stop motion and transitions to show off every attractive asset