Production type: collaborating on the strategy and production of content all year long (original and remixed productions)
Objective: Awareness & DR. Production of assets for TikTok
Creative win:
- Creation of editorial line for the launch on TikTok
- Daily strategic collaboration
- Proposing creative ideas in-line with key trends and best practices
- Video production and localisation
Production type: remixed content from existing assets.
Objective: Awareness & DR.
Creative win: leveraging on existing content to produce something new. Play with split screens and adapt to audiences and platforms.
Production type: remixed content from existing assets.
Objective: test how important the sound is on FB (one version with music and one with sound design)
Creative win: sound design and ASMR videos.
Production type: original content production
Objective: Consideration and Conversion.
Creative win: immersion into how one spent their weekend with Weekendesk, with seamless transition animations.
Production type: Original content production
Objective: Consideration for the upcoming season
Creative win: Fun and dynamic videos playing with transitions and attractive landscapes
COMING SOON
Production type: original and remixed content production
Objective: organic content production to engage with the community.
Creative win: on-site original content shoot with creators. Transitions effects and visual tricks to generate engagement and curiosity.
Production type: turning a TV spot into a social-first set of ads.
Objective: Awareness
Creative win: play with ads format features and build a creative video around it to highlight the many facets of the car.
Production type: turning simple images into social-first video ads.
Objective: Awareness
Creative win: working from very little input to produce videos that appeal to the target audience.
Production type: shoot of original content.
Objective: Awareness
Creative win: content produced with creator, in the same location / set as TV ad shoot, so both social content and TV could be created at the same time.
Production type: remixed content.
Objective: Conversion.
Creative win: working from very little input (only car visual) to create appealing video highlight the USPs.
Production type: remixed content.
Objective: Conversion.
Creative win: working from very little input (only tire visual) to create appealing video highlight the product features.
Production type: Original production
Objective: Awareness through Instagram Reels to show a product and its specificities
Creative win: Using stop motion and transitions to show off every attractive asset
Production type: turing existing footage a TikTok set of ads.
Objective: Awareness & DR. production of assets for TikTok, IG & YT campaigns for the launch of new Black Opium line pillar. Mix of Branding and direct response ads. Total of 22 deliverables.
Creative win: highlight the ingredients in a unique way, add visual elements that look seamless in the creative and speak to TikTok audience.
Production type: Influencer content + exisgint assets.
Production of TikTok assets for the community commerce gifting campaign x Association Le Refuge.
Objective: Awareness (favourability + intent) and commerce (transactions)
Creative win: "Brandformance". Building advocacy/consideration assets and dynamic product ads creative assets for the lower funnel.
Production type: Original content shoot.
Objective: Conversion. Produce highly engaging e-comm landing pages GIFs to drive performance and purchase.
Creative win: "Brandformance". Building creative assets for the low funnel.
Production type: Original content shoot for TikTok campaigns: Stop Motion video + influencer content with visual tricks.
Objective: Conversion. Drive sales of Advent calendar and limited edition boxes.
Creative win: showcase the calendar and its content in a fun and unexpected way.
Production type: mix of existing assets for always-on and key moments of the year.
Objective: promote limited offers and drive sales.
Creative win: mixing influencer and DMI assets to engage and advocate.
Production type: remixed content + original influencer content.
Objective: Awareness + consideration. Rework existing "non-TikTok friendly" assets to create effective TikToks.
Creative win: build efficient assets within TikTok's codes by playing with text and rhythm. Combine motion design creation with influencer led content.
BEFORE
AFTER
AFTER
Production type: original content from scratch. Creation of Hashtag challenge (ideation, #, music, influencers, etc)
Objective: Awareness and consideration for in-feed campaign's launch across 4 markets.
Creative win: promote the range in a playful way that speaks to the target audience, embracing TikTok's codes.
3.7 Billion views for Hashtag challenge all countries combined (DE,FR,IT,ES)
470 Million views for the #cleanancetapeau in France.
Production type: Original content shoot for TikTok.
Objective: Consideration.
Creative win: showcase and advocate for the new Revitalift serum mixing influencer content and playful visual elements.
Production type: remix of DMI and influencer assets.
Objective: Consideration and Conversion.
Creative win: seamless mix between product, brand and influencer content.
BEFORE
AFTER
Production type: remixed content production.
Objective: Black Friday campaign focused on conversions. 15 acquisition assets produced including statics, gifs and videos.
Creative win: sometimes simplicity is key. We created efficient video ads from only a few static images.
+210%
profit Y.o.Y.
Production type: revamping existing assets for social media platforms
Objective: Awareness for the launch of a new product
Creative win: turning product pack shots and videos into a performing mobile first ad
Production type: revamping of existing assets for social media platforms
Objective: Awareness on a new product
Creative win: transforming a simple image into a performing mobile first ad
Production type: Original content
Objective: Awareness and conversion through TikTok
Creative win: A fun and dynamic short tutorial playing with transitions
Production type: creating new ads from existing assets, only from product pack shots.
Objective: Awareness on new product launch.
Creative win: tornado effect catching viewer's attention and revealing the new product.
Best campaign of the year (2019)
Production type: remixed content: turning existing TVC into a set of mobile-first ads.
Objective: Awareness campaign
Creative win: de-composing, re-thinking and re-creating TV ad to create new social-first highly creative assets.
Production type: original content.
Objective: Awareness campaign
Creative win: unexpected street encounter and 3D effect to catch viewer's attention.
Production type: remixed content: turning existing TVC into a set of mobile-first ads.
Objective: Awareness campaign
Creative win: de-composing, re-thinking and re-creating TV ad to create new social-first highly creative assets.
Production type: remixed content: turning pack shot into a set of mobile-first video ads.
Objective: Conversion campaign for product range and new night time routine.
Creative win: from only product visuals and brand elements, we produced a set of video and static ads fit to formats, platforms and objectives.
Production type: remixed content: turning product pack shot into a set of mobile-first video ads.
Objective: CSR campaign
Creative win: 1 video, 1 message, allowing very short format and strong message.
Production type: remixed content (motion design). From only product pack shots and brand elements.
Objective: Consideration and conversion for Gillette subscription program campaign
Creative win: flawless, precise and minimalist content that speaks to the target audience.
Production type: original content production throughout the year.
Objective: Awareness/reach
Creative win: Premium, playful, colourful and visually satisfying 3D, 2D and real life content that catches viewer's attention.
Production type: original content production throughout the year.
Objective: Awareness/reach
Creative win: Premium, playful, colourful and visually satisfying 3D and 2D content that catches viewer's attention.
Production type: original content.
Objective: Awareness campaign
Creative win: unexpected street encounter and 3D effect to catch viewer's attention.
Production type: original content and and remixed content from existing assets (statics and pack shots).
Objective: Awareness campaigns, key moments of the year
Creative win: the right balance of craft with the diversity of creative techniques, creating a conversation with the viewer.
Production type: turning existing assets into social first ads.
Objective: Awareness & DR.
Creative win: highlight the special offers and sales using both branding elements (footage from brand campaign) and price promotion elements in a way that speaks to the audience.
Production type: turing existing footage into a "brandformance" ad.
Objective: Consideration & DR.
Creative win: re-thinking the video and mixing it with perf elements in a seamless, dynamic way.
BEFORE
AFTER
BEFORE
AFTER
Production type: turing existing footage and graphic elements into a "brandformance" ad.
Objective: Drive qualified traffic and video completion.
Creative win: mixing product focused perf with branding footage.
Production type: turning existing footage into a carousel of story ads.
Objective: Awareness campaign for the Middle East market.
Creative win: re-think existing behind the scene and muse interview footage to build new content that seduces the audience.
Production type: turning existing assets into social first ads.
Objective: Awareness & DR.
Creative win: highlight the special offer without letting the creative down.
Production type: original TikTok videos.
Objective: Awareness & consideration. Monthly production of organic content for TikTok. 5 to 6 videos produced in 1 day of shoot.
Creative win: showcase brand outfits in a very creative way that surprises the audience with video tricks, within TikTok's codes.
Production type: original content production.
Objective: Awareness campaign for the launch of "Pink Paradise" collection. Mix of lifestyle and fashion.
Creative win: showcase outfits in a very creative way that surprises the audience with video tricks, within TikTok's codes.
Production type: in-store original content shoot.
Objective: Promote new store opening. Engage and drive traffic in-store.
Creative win: Stop Motion playful videos shoot remotely in half a day (can be multi-location as well). Deliverables: 10 stories.
Production type: Original production
Objective: Conversion with a true view format
Creative win: Playing with transitions, rythm and text overlay
Production type: revamping of existing assets (pack shots) AND original content shoot.
Objective: Carrefour trusts The Source to create content and ads for their innovative products, pushed on all networks.
Creative win: Best “star product” campaign.
Led to rethink innovative product-first campaign.
Production type: Original production (stop motion).
Objective: communicate about in-store limited offers and seduce with highly engaging content.
Creative win: fun, cute and engaging social native content.
Production type: revamping of existing assets (TVC).
Objective: test creative adaptation on TikTok.
Creative win: fun, innovative and “gamified” ad based on soundtrack. Completely offbeat and TikTok-first video that reached the target audience and brought very good media performance.
Production type: original production.
Objective: RSE, communicate about services and brand commitments on more eco-friendly packaging.
Creative win: efficient, straight to the point and eye-pleasing.
Production type: original content, in-store shoot.
Objective: Promote "Nature & Découvertes" pop-up store.
Creative win: agile and cost-effective production for these social first assets shoot in half a day.
Production type: revamping of existing assets + AR filter original production.
Objective: Awareness, Consideration and Conversion. Launch of the new "Happy Galeries" campaign.
Creative win: playful, out of the box content, engaging with audience, at each step of the funnel.
+1,8M views
+10,1k followers
102,6k likes
Production type: original content, in-store shoot with staff and influencer.
Objective: create TikTok first content during the Euro Cup 2020 to push the national football team product range.
Creative win: viral content with gamification to engage with target audience. 6 content created: 2 with influencer and 4 with Intersport staff.
Production type: revamping of existing assets (TVC).
Objective: test creative adaptation on TikTok.
Creative win: fun, innovative and “gamified” ad based on soundtrack. Completely offbeat and TikTok-first video that reached the target audience and brought very good media performance.
Production type: original content, in-store shoot with staff and influencer.
Objective: create TikTok first content for the launch of TokTok account.
Creative win: viral content to engage with target audience. 9 content created with influencer @steph_aria (published on Castorama's account) and series of videos made with store staff.
5,1M views (influencer videos)
+31k fans (influencer videos)
31,6k followers (@castorama)
302,2k likes (@castorama)
Production type: revamping of existing assets.
Objective: Consideration and Conversion. Build new content for the campaign of the organic e-shop.
Creative win: efficient motion design that drives to action and speaks to target audience, from only product pack shots and brand graphic elements.
x2,2 ROAS (v. past year)
6 figures profit (v. past year)
Production type: original content production.
Objective: Conversion. King needed to explore fresher ways to acquire new players v. traditional gaming ads.
Creative win: After a creative exploration we identified 3 creators and produced these videos from scratch.
Goal :
Production type: original content production.
Objective: Conversion (acquisition). Create ads that will appeal to young men and speak on the functionalities of the game.
Creative win: creative real life video tricks mixed with game-UI focused videos that engage in a playful way with audience.
Production type: remixed production from existing assets.
Objective: Conversion (acquisition).
Creative win: creative exploration and iteration of different versions to engage sub-target audiences around their motivations: expertise, social, progression and escapism.
EXPERTISE
SOCIAL
PROGRESSION
ESCAPISM
Production type: original content production.
Objective: App installs.
Creative win: proposing a new type of videos, outside of the app UI screen, surprising and engaging the audience with real life video tricks.
Production type: original content production.
Objective: Consideration. TotallyMoney needed to explore new types of content.
Creative win: Knocking on the phone screen, the actress engages directly with the viewer in real life.
Production type: original content production.
Objective: engage audiences and convey trust for viewers.
Creative win: surprise and interact with audience in an unexpected way.
Production type: remix of brand elements + original content shoot.
Objective: Conversions, ROAS
Creative win: testimonials with visual tricks to interact with the viewer
-30%
COST PER LEAD (MOTION)
-15%
COST PER LEAD (LIVE)
Production type: remixed content from existing assets.
Objective: activations through stories, feed content and banners
Creative win: Motion design only (credit card being almost the only asset available)
+48% CTR
+32% Leads generated
(-16% cost per lead)
+0,21pts Conversions
Production type: remixed from existing assets.
Objective: activations through stories and feed content.
Creative win: 3 concepts, 5 languages. 1 motion design video made from scratch, 1 optimised from brand's video and one made only from motion design and stock videos.
Production type: remixed content from existing assets.
Objective: Campaign "hell of Habito" featuring the nightmarish pain and stress of getting a mortgage without Habito.
Creative win: Based on 5 TVCs, we re-created short ads for IG story and feed formats.
+7pts brand awareness
+13,1pts Ad recall
Production type: remixed and original content. All year collab.
Objective: Conversions
Creative win: Infusing rhythm, leveraging on USPs and clients reviews in a relatable way for the viewer.
+89%
Ad Recall (v. bench)
+1,8pts
Awareness
+4pts
Purchase intent
Production type: original content (3D)
Objective: Conversions campaigns.
Creative win: Who said product-focused ads should be boring? Going beyond the product/price/CTA triptych to create a thumb-stopping ad.
Production type: original content production with creator.
Objective: Conversion campaign on hi-tech product line.
Creative win: playing with visual tricks and special effects to engage and surprise the viewer.
Production type: remixed content from existing assets.
Objective: Consideration and conversion
Creative win: create motion design composition from very little input (product visual) and turn static into social first video.
Production type: original content production.
Objective: Conversion (acquisition). Betclic wanted to refresh their ads on Snapchat, a huge recruitment channel for them.
Creative win: they wanted to feel more “real”, talk about true stories, people, emotions, and go far from the only “money topic”. A very agile, yet qualitative shooting, with several actors, to tell “little stories” through people’s phones.
Production type: Original content production
Objective: share the FreePrints offer in a way that will appeal to females less than 40 years old and young mothers.
Creative win: we also produced a custom track that remixed their jingle into something danceable and catchy, in line with TikTok best practices.
Production type: strategy and production of organic content for Netflix FR.
Objective: We are collaborating on the strategy and production of content all year long for Netflix FR.
Creative win:
- Creation of editorial line for the launch on TikTok
- Daily strategic collaboration
- Proposing creative ideas in-line with key trends and best practices
- Video production and localisation
In one month, the account has made
6M views and won about
+145k followers
415 000 views
67 000 likes
342 000 views
61 000 likes
852 000 views
44 000 likes
Production type: original content and remixed content from existing.
Objective: Conversions campaigns.
Creative win: explain the offer in a fun and simple way. Mixing original shoot and motion design creations.
Production type: revamping of existing assets.
Objective: Conversion
Creative win: text overlay and split screen effects
Production type: Original production
Objective: Produce large set of ads to avoid ad fatigue with iteration/combinations in mind, all size ratio, all purpose (beauty oriented, B2B oriented, conversion oriented).
Creative win: ½ day shooting, 60 assets produced.
x4 PROFIT
in 5 months
-50 %
cost per lead
Production type: revamping of existing assets (mix).
Objective: raise awareness with 3 small videos.
Creative win: motion design and illustration
+13.1pts
Ad recall
+4,9pts
Purchase intent
2,4 M
Reach
Production type: Original production
Objective: Conversion + explain the new online car service.
Creative win: Visual tricks & Zach King effects
3x
Appointments booking
-28%
Cost per appointment
Production type: Turning trailers into mobile-first ads.
Objective: Movie launches campaigns.
Creative win: re-think existing assets with a creative twist and play with the ad placements to engage with the audience and immerse into the movie.
Production type: Turning trailers into mobile-first ads.
Objective: Movie launches campaigns.
Creative win: re-think existing assets with a creative twist and play with the ad placements to engage with the audience.
Production type: original production
Objective: Acquisition campaign for message encryption system and "view once" functionality. Launch in several different countries in EU.
Creative win: 3D and visual tricks to explain a complex technology in real life, catching the viewer's attention from the first seconds.
Production type: remixed content from only product visual.
Objective: Awareness campaign
Creative win: elegant and short creatives to showcase the product line.
Production type: turning existing video footage into social friendly story ads.
Objective: "Open at night" campaign & Xmas gifting campaign.
Creative win: elegant yet modern creatives to appeal to younger target audience.
Production type: remixed content from static images and footage.
Objective: Awareness campaign
Creative win: new, highly creative videos, from existing assets, embracing the brand's storytelling.
Production type: remixed content from only product visual. Collage effect with motion design.
Objective: Consideration and direct response campaign
Creative win: telling a story while showcasing the product line. Getting away from the standard product ad.
Production type: remixed content from only product visual. Collage effect with motion design.
Objective: Awareness campaign
Creative win: poetic and subtle creatives to showcase the product line.
Production type: remixed content from images & pack shots.
Objective: Promotion of the new eyewear collection.
Creative win: mixing brand elements and product carousel for brandformance.
Production type: turing existing footage a TikTok set of ads.
Objective: Awareness & DR. production of assets for TikTok, IG & YT campaigns for the launch of new Black Opium line pillar. Mix of Branding and direct response ads. Total of 22 deliverables.
Creative win: highlight the ingredients in a unique way, add visual elements that look seamless in the creative and speak to TikTok audience.
Production type: Original content shoot.
Objective: Conversion. Produce highly engaging e-comm landing pages GIFs to drive performance and purchase.
Creative win: "Brandformance". Building creative assets for the low funnel.
Production type: remixed content from existing assets.
Objective: Reach/awareness for Halloween.
Creative win: Re-thinking product TVC for mobile-first campaign.
Production type: remixed content production from statics, pack shot and footage.
Objective: Reach/awareness for the launch of a new micro-brewery craft beer line.
Creative win: refreshing, modern creative showcasing uniqueness of product. Storytelling around micro-brewery and its origins.
+74% Reach
(very strong exposure)
21+ Million impressions
(+49% increase v. forecast)
-33% CPM
(v. platform benchmark)
Production type: original content (3D)
Objective: Reach/awareness
Creative win: premium 3D animation showcasing limited editions.
Production type: original content shoot and animation of static images. Various projects throughout the year.
Objective: awareness, traffic on YT channel and key moment of the year.
Creative win:
Original productions using various techniques (stop motion, visual tricks, 3D,...)
Remixed content: animation of statics for organic purpose.
Production type: original content shoot
Objective: Reach/awareness for the launch of the new flavour range.
Creative win: telling a story in a few seconds with this stop motion original creation embracing the brand's colours and codes.
Production type: original content shoot of 3 cocktail recipes.
Objective: Reach/awareness
Creative win: cocktail recipes with a modern twist and mobile-first approach.
Production type: original content shoot.
Objective: Awareness
Creative win: support the brand and show the product in a playful way.
Production type: original content shoot for e-retailer landing page.
Objective: Conversion
Creative win: promote the range of beers and show the product in a playful way. A small animation car have a big impact on conversion rates when people are on the "add to cart" landing pages. This type of content production is easily scalable.
x10 conversion rate for landing page visitors.
