Production type: collaborating on the strategy and production of content all year long (original and remixed productions)
Objective: Awareness & DR. Production of assets for TikTok
Creative win:
- Creation of editorial line for the launch on TikTok
- Daily strategic collaboration
- Proposing creative ideas in-line with key trends and best practices
- Video production and localisation
Production type: remixed content.
Objective: Conversion.
Creative win: working from very little input (only tire visual) to create appealing video highlight the product features.
Production type: Tiktok content
Objective: Collaboration with the social media team from Disney
Creative win:
- We train their teams to create immersive content for Tiktok
- We provide them a newsletter with Tiktok news and trends
- We create content for them and with them
Production type: original and remixed content production
Objective: organic content production to engage with the community.
Creative win: on-site original content shoot with creators. Transitions effects and visual tricks to generate engagement and curiosity.
Production type: remixed content from existing assets.
Objective: test how important the sound is on FB (one version with music and one with sound design)
Creative win: sound design and ASMR videos.
Production type: original content production
Objective: Consideration and Conversion.
Creative win: immersion into how one spent their weekend with Weekendesk, with seamless transition animations.
Production type: Original production (stop motion).
Objective: communicate about in-store limited offers and seduce with highly engaging content.
Creative win: fun, cute and engaging social native content.
Production type: revamping of existing assets + AR filter original production.
Objective: Awareness, Consideration and Conversion. Launch of the new "Happy Galeries" campaign.
Creative win: playful, out of the box content, engaging with audience, at each step of the funnel.
Production type: original production
Objective: Acquisition campaign for message encryption system and "view once" functionality. Launch in several different countries in EU.
Creative win: 3D and visual tricks to explain a complex technology in real life, catching the viewer's attention from the first seconds.
THE FORK (TRIP ADVISOR) - Optimization of existing assets