Production type: original content production.

 

Objective: Conversion (acquisition). Betclic wanted to refresh their ads on Snapchat, a huge recruitment channel for them.

 

Creative win: they wanted to feel more “real”, talk about true stories, people, emotions, and go far from the only “money topic”. A very agile, yet qualitative shooting, with several actors, to tell “little stories” through people’s phones.

 

 

 

 

 

Production type: Original content production

 

Objective: share the FreePrints offer in a way that will appeal to females less than 40 years old and young mothers.

 

Creative win: we also produced a custom track that remixed their jingle into something danceable and catchy, in line with TikTok best practices.

 

Production type: original content production.

 

Objective: App installs. 

 

Creative win: proposing a new type of videos, outside of the app UI screen, surprising and engaging the audience with real life video tricks. 

 

 

 

 

Production type: collaborating on the strategy and production of content all year long (original and remixed productions)

 

Objective: Awareness & DR. Production of assets for TikTok

 

Creative win:

- Creation of editorial line for the launch on TikTok

- Daily strategic collaboration

- Proposing creative ideas in-line with key trends and best practices

- Video production and localisation​

 

Production type: original content production

 

Objective: Consideration and Conversion. 

 

Creative win: immersion into how one spent their weekend with Weekendesk, with seamless transition animations.

Production type: remix of brand elements  + original content shoot.

 

Objective: Conversions, ROAS

 

Creative win: testimonials with visual tricks to interact with the viewer

 

 

 

 

 

-30%

COST PER LEAD (MOTION)

-15%

COST PER LEAD (LIVE)

Production type: strategy and production of organic content for Netflix FR.

 

Objective: We are collaborating on the strategy and production of content all year long for Netflix FR.

 

Creative win:

- Creation of editorial line for the launch on TikTok

- Daily strategic collaboration

- Proposing creative ideas in-line with key trends and best practices

- Video production and localisation​

 

 

 

 

 

 

In one month, the account has made

6M views and won about

+145k followers

 

 

 

 

415 000 views

67 000 likes

342 000 views

61 000 likes

852 000 views

44 000 likes

Production type: original content shoot. 

 

Objective: Acquisition campaigns during lockdown.

 

Creative win: working with several different creators during the lockdown to inspire people to create on TikTok. Key topics: sport, leisure and "at home" entertainment.

 

 

Production type: original production

 

Objective: Acquisition campaign for message encryption system and "view once" functionality. Launch in several different countries in EU.

 

Creative win: 3D and visual tricks to explain a complex technology in real life, catching the viewer's attention from the first seconds.

 

 

 

 

 

 

Goal : 

 

Production type: original content production.

 

Objective: Conversion (acquisition). Create ads that will appeal to young men and speak on the functionalities of the game.

 

Creative win: creative real life video tricks mixed with game-UI focused videos that engage in a playful way with audience. 

 

 

 

 

Production type: original content and remixed content from existing.

 

Objective: Conversions campaigns.

 

Creative win: explain the offer in a fun and simple way. Mixing original shoot and motion design creations. 

 

 

 

 

 

Production type: original content production.

 

Objective: engage audiences and convey trust for viewers.

 

Creative win: surprise and interact with audience in an unexpected way.

 

 

 

 

 

Production type: revamping of existing assets.

 

Objective: Conversion

 

Creative win: text overlay and split screen effects

 

Production type: Original production

 

Objective: Produce large set of ads to avoid ad fatigue with iteration/combinations in mind, all size ratio, all purpose (beauty oriented, B2B oriented, conversion oriented).

 

Creative win: ½ day shooting, 60 assets produced.

 

 

 

 

 

x4 PROFIT

in 5 months

 

-50 % 

cost per lead

 

Production type: original production.

 

Objective: Conversion

 

Creative win: engaging testimonial, mobile native.

 

 

 

Production type: revamping of existing assets (mix).

 

Objective: raise awareness with 3 small videos.

 

Creative win: motion design and illustration

 

 

 

+13.1pts

Ad recall

+4,9pts

Purchase intent

2,4 M

Reach

 

Production type: original content production.

 

Objective: Conversion. King needed to explore fresher ways to acquire new players v. traditional gaming ads.

 

Creative win: After a creative exploration we identified 3 creators and produced these videos from scratch.

 

 

 

 

 

 

Production type: Original production

 

Objective: Conversion + explain the new online car service.

 

Creative win: Visual tricks & Zach King effects

 

 

 

 

 

3x

Appointments booking

 

-28%

Cost per appointment

Production type: original content and remixed content from existing.

 

Objective: Conversions campaigns.

 

Creative win: explain the offer in a fun and simple way. Mixing original shoot and motion design creations. 

 

 

 

 

 

Production type: original content and remixed content from existing.

 

Objective: Conversions campaigns.

 

Creative win: explain the offer in a fun and simple way. Mixing original shoot and motion design creations. 

 

 

 

 

 

Copy of Copy of THE_SOURCE_x_PUREPLAYERS

By Eléonore Vraine

Copy of Copy of THE_SOURCE_x_PUREPLAYERS

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