Production type: remixed content from only product visual. 

 

Objective: Awareness campaign 

 

Creative win: elegant and short creatives to showcase the product line. 

 

 

Production type: turning existing  video footage into social friendly story ads.

 

Objective: "Open at night" campaign & Xmas gifting campaign. 

 

Creative win: elegant yet modern creatives to appeal to younger target audience. 

 

 

 

Production type: turning existing  footage into a carousel of story ads.

 

Objective: Awareness  campaign for the Middle East market.

 

Creative win: re-think existing behind the scene and muse interview footage to build new content that seduces the audience.

Production type: remixed content from static images and footage.

 

Objective: Awareness campaign 

 

Creative win: new, highly creative videos, from existing assets, embracing the brand's storytelling.

 

 

Production type: remixed content from only product visual. Collage effect with motion design.

 

Objective: Consideration and direct response campaign 

 

Creative win: telling a story while showcasing the product line. Getting away from the standard product ad.

 

 

Production type: remixed content from only product visual. Collage effect with motion design.

 

Objective: Awareness campaign 

 

Creative win: poetic and subtle creatives to showcase the product line. 

 

 

Production type: remixed content from images & pack shots.

 

Objective: Promotion of the new eyewear collection.

 

Creative win: mixing brand elements and product carousel for brandformance.

 

 

Production type: turing existing  footage a TikTok set of ads.

 

Objective: Awareness & DR. production of assets for TikTok, IG & YT campaigns for the launch of new Black Opium line pillar. Mix of Branding and direct response ads. Total of 22 deliverables.

 

Creative win: highlight the ingredients in a unique way, add visual elements that look seamless in the creative and speak to TikTok audience.

Production type: Influencer content + exisgint assets.

Production of TikTok assets for the community commerce gifting campaign x Association Le Refuge.

 

Objective: Awareness (favourability + intent) and commerce (transactions)

 

Creative win: "Brandformance". Building advocacy/consideration assets and dynamic product ads creative assets for the lower funnel.

 

 

 

Production type: Original content shoot.

 

Objective: Conversion. Produce highly engaging e-comm landing pages GIFs to drive performance and purchase.

 

Creative win: "Brandformance". Building creative assets for the low funnel.

 

 

Production type: original TikTok videos.

 

Objective: Awareness & consideration. Monthly production of organic content for TikTok. 5 to 6 videos produced in 1 day of shoot.

 

Creative win: showcase brand outfits in a very creative way that surprises the audience with video tricks, within TikTok's codes.

Production type: original content production.

 

Objective: Awareness campaign for the launch of "Pink Paradise" collection. Mix of lifestyle and fashion.

 

Creative win: showcase outfits in a very creative way that surprises the audience with video tricks, within TikTok's codes.

Copy of Copy of THE_SOURCE_x_LUXURY

By Eléonore Vraine

Copy of Copy of THE_SOURCE_x_LUXURY

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