For the reveal of FUT 23 rating tpo PSG players, The Source produced a concept with a real lie detector to know, amongst other fun questions, if players truly thought about their ratings.

+50M

cumulated

views on 

TikTok

500k

organic views

on YouTube

100%

positive sentiment

on the campaign

NATIVE STORYTELLING

TRENDS BOUNCING

"WOW" CONTENT

A dedicated team of 5 ppl to manage the TikTok account as a true media

A daily activity (30-45 videos produced per month) with a constant "ping-pong" with the client

Lots of content available, but we need to find "spot-on" ideas to use that existing content

4,6M
Followers

5M

Rdv Fred

By Corentin Phelippot

Rdv Fred

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