For the reveal of FUT 23 rating tpo PSG players, The Source produced a concept with a real lie detector to know, amongst other fun questions, if players truly thought about their ratings.

A dedicated team of 5 ppl to manage the TikTok account as a true media

A daily activity (30-45 videos produced per month) with a constant "ping-pong" with the client

Lots of content available, but we need to find "spot-on" ideas to use that existing content